In face of the complicated internal and external development environment, Hande Company has taken active actions and optimized its production and operation capabilities. In the first half of the year, the production and sales volume of the bridge assembly reached 208,000, an increase of 11% year-on-year, of which more than 37,000 were exported, an increase of 18% year-on-year, and a historic breakthrough was achieved.
Demand-oriented marketing power
Hande company focuses on the domestic and international markets, with the market and customer demand as the guide, and exerts precision. In the domestic market, we adopted a marketing strategy of "focusing on key actions and key breakthroughs." Through the follow-up of key customers and visits to key markets, we subdivide and dig deeper into customer needs, effectively expanding the bus market, and consolidating and upgrading trucks and non-roads. market. In the first half of the year, the domestic sales of Hande increased by 17% year-on-year. In the international market, Hande strengthened the construction of its international sales force, increased the development of international key markets and customer service, achieved breakthroughs in key markets and customers, and formally entered the customer's international supply system, effectively promoting the company. The strategy of "internationalization" has effectively reached the ground.
Innovation platform to enhance R&D efficiency
Innovation is the cultural gene of the German company, and it is also an inexhaustible motive force for rapid development. This is particularly prominent in the research and development of the German company. At the beginning of the year, according to the strategy and development needs, Hande Company has adopted the principle of flatness and high efficiency, based on provincial technology centers, postdoctoral innovation bases, and other platforms, through the establishment of new R&D organizations, establishment of technology centers, and strengthening of new product management. , Bidding analysis, integration of superior resources, strengthening of key parts research, and continuous improvement of product development efficiency. In the first half of the year, the product series of passenger car axles, truck axles, and engineering axles of the Hande Company are more abundant, and some products have filled the gaps in the domestic industry, laying a solid foundation for high-end products. According to statistics, from January to June, the sales of new products of Hande Company accounted for more than 60%, exceeding the budget target by 7 percentage points.
Strengthen control and improve product quality
From the aspect of production, procurement, quality, etc., Hande Company is driven by the “Quality Upgrade†project and quickly imports the nine modules of the team management to build a new team management system of “Class, School, Home†to promote production management by focusing on hardware. To upgrade the quality of employees; to build a system performance evaluation system based on five modules of production, procurement, equipment, machine assembly, and assembly, to realize the data management of the production system management model; to promote the preventive maintenance management of equipment and establish equipment inventory control mode, Effectively improve equipment utilization and reduce production footprint. Through the signing of the KPI responsibility statement with suppliers, a joint improvement team was established to strengthen the quality control of the key components of the export bridge, and the batch qualification rate of purchased parts was increased by 1.05 percentage points year-on-year. A series of effective measures have effectively strengthened the control of all aspects of the product, greatly improved product quality and ensured product quality.
Change ideas, strengthen basic management
Consolidating basic management is an important measure for Hande Company to adhere to connotative development. In the first half of the year, on the basis of summarizing past management experience, Hande Company put forward the promotion policy of “turning ideas and strengthening managementâ€. Through in-depth development of the "strategic, budget, and performance integration" construction, the establishment of a talent pool "reservoir", the transformation of technical, marketing and other key job incentives, built a mutual strategy based on strategy, budget, goals, talent, culture The merging management system has further strengthened the integration of strategy, culture, budget, goals and performance, and talents and development, greatly consolidating the basic management level, and providing continuous momentum for the company's subsequent development.
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