Haiwo Premium Cubic: Bringing you a full understanding of the real Havo

Excellent products, excellent production capacity, and excellent service are the three core elements of the concept of cubic excellence proposed by Hayward at the launch conference of its K series cylinders. What is the reason for Hayward to propose the Uber Cube?

“Users mentioned that Hayward’s most intuitive reaction is to sell oil tanks and the products are good. We must change this concept of users and let users fully understand Haiwo through the Uber Cube” Chen Renqi, Marketing Director of Haiwo, said to the China Truck Network reporter. .

Haevi Excellence Products: Inheriting Advantage Market Segments

The year 2011 was a relatively flat year for truck users. The more this time, the more concerned the truck users are with the performance of the vehicle itself and the economic benefits brought by the vehicle. The difference in the demands of truck users today will inevitably require trucks to be more professional and detailed. The situation of weight-loading and rising oil prices also requires trucks to be light-weighted. After development, lightweighting has already passed and only automakers are required to make changes. At the stage, the weight of truck parts became more pressing; the demand of truck users for economic benefits led to the development of large-tonnage dump trucks and wide-body dump trucks, and how to reduce vehicle weight and carry heavy loads at the same time in harsh road conditions. It is also the goal pursued by truck users.

Based on this, Hayward has launched a lighter weight lifting system with a higher lifting capacity. The Hayward K Series, which has a faster lifting speed and a smoother lifting process, meets the different needs of users. For users, we have tailored the application platforms of Engineering King, Mine King, and Road King, and introduced six series of K1, K3, K5, K7, K9, H8, and more than 150 model varieties to fully meet the requirements of personalization and customization. According to the Haiwo staff, the Hayward K series inherits the consistently excellent quality of the Haiwo oil tank. Based on the characteristics of the Chinese market, the company adopts advanced European technology and materials, and innovates the internal design to make the K series cylinder lifts more stable and shock resistant. Stronger, at least 20% higher lifting capacity than similar products, but also based on these special environmental conditions, innovative internal seal structure, even in the harsh conditions of work but also effective in reducing oil spills. In terms of weight reduction, Haiwo's light weight materials use 20-30% lighter weight than similar products compared to other similar products.

Haiwo excellent production capacity: annual output of 200,000 largest multi-stage cylinder production base built

Haiwo's high-quality product performance has also been recognized by more and more users. In the Acheng region of Heilongjiang Province, more than 4,000 dump trucks all use Hyva products. When users purchase vehicles, they specify that non-Haiwo cylinders do not buy. Such an example is just a microcosm of sales of Haiwo oil cylinders in China. This is exactly the case. In 2010, Haiwao produced more than 100,000 single-year products with annual sales exceeding 2 billion.

“In the past few years, due to the production capacity, we could not meet the market demand. I am very sorry and very sad. We have delayed many orders for our friends due to delivery reasons. However, now that our production capacity has improved substantially, we have The marketing organization structure has also been adjusted and five logistics distribution centers will be set up across the country to completely resolve the concerns of all friends regarding the production capacity and supply of Hayward. Chen Quan also mentioned that “in April 2011, we invested hundreds of millions of dollars. The modern multi-stage cylinder production plant has been officially put into use, with an annual production capacity of 200,000, which has become the largest multi-stage cylinder production base in the world so far.”, the reporter learned that: annual production capacity of 200,000 roots will make more and more Many users use Shanghai Wo products and enjoy the value created by high-quality products.

Haiwo excellent service: high satisfaction rate network coverage nationwide

“I once had something wrong with my car. The staff of Hayward came by plane from Wuhan overnight. I was very touched. Before that, I just knew that Hayward’s products were good, and I didn’t expect the service to be so good.” Wal-Changchun user Gu Guofu mentioned to the China Truck Network reporter.

When asked by reporters whether this is a special case of Haiwo's service, he said: “Since we built the Haworth family in 2008, we have been adhering to the idea that users only need to make a phone call and the rest are done by Haworth. "In the operational process, users can contact Hayward through the telephone platform and the network platform. When the “Haiwojia” service system receives the customer's response, it will send three short messages at the first time: First, it will send it to the nearest service station to inform the service station to solve the user's problem. The second issue is to the user and inform the user when the maintenance personnel of Hayward can arrive. The third is sent to the local regional service manager to inform him of the matter. After the SMS notification is completed, it is the next service ticket to the service station - the service station personnel to repair - the service completion report - 400 telephone call back - a complete process of customer satisfaction. In this process, Hyva requires that it strive to complete within 48 hours. "Up to now, the problem has been solved by 85% within 48 hours and we will continue to work hard."

The reporter learned that Haiwo also established the establishment of five major domestic logistics distribution centers in 2011, which provides a reliable guarantee for effectively shortening the waiting time of users and shortening the time of logistics. At the same time, Hyva further improved the network distribution of special accessory dealers, and expanded from dozens of service stations in 2008 to 240 service stations.

Hyflux cube concept can only bring customers obvious market value by bringing products that fit the market needs and leads the market. Products, production capacity, and services together create visible economic benefits and invisible The customer experience and brand loyalty will create more value experiences for users, and this is also the ultimate goal of Haiwo Value Cube.