Recently, the ancient town released the "The main work ideas and measures for the next step of the ancient town lighting industry", which mentioned that it will build a direct sales base in 384 markets nationwide, and promote the ancient town lighting industry to internationalization from the marketing method. He Shengqiang, member of the Guzhen Town Party Committee, said that after the first batch of 10 national direct selling base cultivation units, such as Beijing Shilihe Lighting City and Chengdu Jinfu Lighting City, the second batch of direct selling base cultivation units will enter the declaration and recognition. I hope that all direct sales bases will be used in the national direct sales base of China Lighting Capital (Guzhen), which was started during the 12th Light Expo last year. 10 domestic famous lighting stores such as Beijing Shilihe Lighting City and Chengdu Jinfu Lighting City were initially identified as the first batch of China's lighting capital (Guzhen) national direct sales base cultivation unit. These 10 store units cover the North China, Central China, Northwest, Southeast and Southwest regions. According to Guzhen, the direct sales base built by Guzhen Lighting Industry is actually an alliance. The ancient town will manage the direct sales base to solve the customer's worries about after-sales service. He Shengqiang explained that it will establish a unified evaluation standard and management process for all direct selling bases, and build the direct selling base into the brand of Guzhen lighting industry. Future customers who purchase lamps in any city direct sales base can get after-sales service at any direct sales base in the country. It is reported that the above-mentioned 10 store units have passed the one-year inspection and recognition period. Recently, the ancient town will speed up the implementation of the promotion entity and improve the identification management methods, complete the identification of the above 10 direct sales bases, and arrange for the second batch of direct sales base cultivation units to declare And identification. According to the plan, in the next five years, Guzhen strives to establish a direct sales base for ancient town lighting brands in 30 large and medium-sized cities across the country, and continuously consolidate and expand the status and influence of Guzhen lighting brand trademarks. In the future, we will build direct sales bases in 384 markets across the country. The direct sales base will be integrated with the e-commerce platform resources in the construction of the direct sales base. Guzhen Lighting also accelerates the construction of the lighting lighting e-commerce professional platform. It plans to connect the direct selling base resources with the integrated e-commerce platform to realize online and offline resources. Integration. He Shengqiang introduced that the ancient town has formulated the "Guzhen Town to promote e-commerce development support measures (Trial)" is currently located in the three-storey Guzhen Lighting Building, a total of 3,000 square meters of e-commerce industrial park has entered the renovation stage. He Shengqiang said that the 3,000 square meters of the E-commerce Industrial Park can accommodate 15-30 enterprises. The ancient town government will fund the initial renovation of the office, and the rules for the size and management of the introduced enterprises have been drafted. At present, Guangdong Zhongjian Pulian Technology Co., Ltd., Guangzhou Guolian Huafu Information Technology Co., Ltd., Guangzhou Humanities Network Technology Co., Ltd., Shenzhen Qianhai Wanjia Lighting Technology Co., Ltd. and other e-commerce service providers have confirmed their presence, they will be lighting The company provides services such as electric shop planning, platform construction, logistics distribution, and talent training. The estimated output value is 3 billion yuan/year. Among them, the logistics (Express) storage park of the ancient town supporting planning, the first phase covers an area of ​​50 mu, the construction area is about 120,000 square meters, and the estimated output value is 250 million yuan/year. What impact will the E-commerce Industrial Park have on the lighting industry in Guzhen? He Shengqiang expressed a more cautious opinion. He said that these companies are likely to make breakthroughs in a certain period of time, but they may also fall as pioneers. However, the ancient town attaches great importance to e-commerce, and we hope to make a difference. He Shengqiang said that in the development of e-commerce, the ancient town has a strong industrial base, and the ancient town should make good use of this industrial advantage to do e-commerce. If we don't do well, others will be harder to do.
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