Government subsidies to promote Changan mold brand

Yesterday, it was learned from the Changan Town Economic and Trade Office that the town allocated a special fund of 1.05 million yuan to subsidize the hardware mold enterprises in the town to participate in the 7 domestic exhibitions to be held in 2009, and to use the well-known exhibition platform to promote the “Changan mold” brand further. Support enterprises to expand domestic and foreign markets.

Current situation: Mould enterprises are active everywhere. It is reported that at present, Changan hardware and die enterprises have taken measures to go abroad extensively and have used international and regional trade and exhibition activities to expand domestic and foreign markets. Some products even have companies that organize products according to orders from exhibitions. Production of "conference-type operations" mode. According to statistics, in recent years, Changan has been active in the production of various types of exhibitions at home and abroad and has produced no less than 100 companies for the production and distribution of local mold accessory products.

Purpose: To assist in the development of domestic and foreign markets Chen Qiping, president of the Dongguan Hardware Machinery Mould Industry Association, briefed reporters on the contact between the association and the Changan hardware mold company. More and more companies have proposed that they hope the association will use various types of exhibitions to help companies expand their business. Domestic and foreign markets, and play a more active role in promoting the overall brand construction of Changan mould. Therefore, the Association submitted an application to the government to allocate special funds for the organization of local hardware and mold enterprises to participate in domestic well-known exhibitions and promote the development of enterprises.

Countermeasures: Organize enterprises to participate in the seven major exhibitions. To this end, Chang'an Town Party Committee's government allocates a special fund subsidy of 1.05 million yuan. The Dongguan Hardware Machinery and Die Industry Association plans to select seven more influential exhibitions in China since 2009. The platform, namely the Shenzhen International Machinery Manufacturing Industry Exhibition and the Western China (Xi'an) International Equipment Manufacturing Exhibition, held seven exhibitions and focused on organizing Chang'an's local hardware mold companies to participate in the exhibition. At the same time, the town plans to establish a unified visual symbol and theme image in the form of “Changan Mould” team in the exhibition area to further promote the “Changan Mould” brand.