The VW global expansion strategy is escalating.
On June 25, the German media quoted informed sources that the Volkswagen Group intends to acquire 10% of Suzuki Motor’s shares in Japan and formally enter the mini vehicle market.
On Friday, Suzuki’s share price rose by 7.7% to a 10-month high in the broad market because of potential deals with Volkswagen. For the cooperation with the public, Suzuki Corporation President Osamu Suzuki did not deny on the 28th when interviewed by Japanese media. “So far no final agreement has been reached.â€
On June 30, Zhang Weixin, executive vice president of VW China, said in an interview with this newspaper that the cooperation between the public and Suzuki is still in contact and there has been no substantive progress. “Whether it is the miniaturization of the engine or the miniaturization of the automobile is a trend. In the small-sized car sector, VW has its own technology and products.â€
Zhang Xinxin also said that in 2011, Volkswagen will launch a new compact car of its own. This car is very important to the public. It has a major impact on the product structure of the Volkswagen Group and even on the product structure of the entire automotive market. Of course, this car may also be launched in China.
The mass market has already sent a clear signal to the mini vehicle market.
As the “chief engineer†of the expansion plan for Volkswagen, the chairman of the board of directors of the Volkswagen Supervisory Committee, Piech, was asked about which brands might join the Volkswagen Group when he was listed on the new polo in May this year and expressed his appreciation and interest to Suzuki.
Like the public, Suzuki has a parent similar to Piech. Suzuki Suzuki, president of Suzuki Motor Co., which has been in charge of Suzuki for more than 30 years and more than 70 years old, was recently given way recently because of the financial crisis. After that, he returned to the position of president and continued to lead Suzuki.
In contrast to Toyota and Honda’s independent development strategy, Suzuki Motors, led by Suzuki, has been active in international cooperation in order to achieve its own development. This is due to its financial and technical needs.
In the fiscal year ending in March this year, most automakers in Japan, including Toyota and Nissan, suffered losses. However, due to strong performance in the emerging car market, Suzuki Inc., which produces small cars and small cars, remained. Profit, net profit of the company was 27.43 billion yen.
Of course, the cooperation between the public and Suzuki is obviously not to share Suzuki's profits. On the contrary, despite Suzuki's profit, net profit in fiscal 2008 still fell by 65.8%. Moreover, looking forward to fiscal year 2009, Suzuki expects the company's net profit will be reduced by 82%, which is expected to be 5 billion yen.
In fact, GM and Suzuki have been cooperating for a long time. Since 1981, GM has started to purchase Suzuki shares. In 2001, GM used to hold 20% of Suzuki shares. However, due to financial pressure, GM sold in 2006. Suzuki lost 17.4% of the stock. In November last year, the crisis-ridden General Motors sold 16.413 million shares of Suzuki shares in Tokyo through the open market in return for approximately 231 million U.S. dollars in funds, thereby evacuating the last 3% of Suzuki Motor’s shares. Although GM said that the sale will not affect the current cooperation with Suzuki Motor in the field of technology, but in fact, GM has been unable to.
In fact, from the perspective of products, regions, and development strategies, the cooperation between Suzuki and the public has very obvious complementary advantages. It is worth noting that the public may take a 10% stake first in a conservative and stable manner.
In Asia, especially in the two emerging markets of China and India, VW is basically in a blank state in the field of mini vehicles. In contrast, Japan's Suzuki Motors, known as a "small car manufacturing specialist," has achieved remarkable success in the Asian market.
In India, Suzuki’s joint venture is the country’s largest automaker and holds more than half of the market share. In China, although Suzuki has not achieved the same success in India, it still continues to grow with Changan and Changhe. Statistics from Changan Suzuki benefited from the small-displacement preferential policy. In the first five months of this year, Changan Suzuki's monthly sales exceeded 13,000 units.
In fact, the development of the mini vehicle sector is an inevitable choice for the long-term development strategy of the public. At present, in order to stabilize and expand its own development, the public is accelerating the pace of development in two areas. One is new energy vehicles, and the other is micro-cars. Veteran car analysts believe that as Europe’s largest automaker, Volkswagen is not good at Asia, manufacturing small cars and mini-cars according to Asian standards. The first is that Volkswagen's understanding of small cars in the Asian market is not as good as that of Suzuki. In addition, the masses of cars and mini-cars that are accustomed to producing cars in accordance with European standards will have higher costs than Asian manufacturers.
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