Since 2011, GAC Hino has been very active in marketing. In order to reach more customers and dealers in close contact, they directly listened to their views on products and further improved and improved products and services. GAC Hino held a series of brand promotion meetings since the first station was launched on February 27, 2011. GAC Hino has experienced eight cities including Fuzhou, Shanghai, Jinan, Beijing, Urumqi, Shenyang, Chengdu and Xi’an. The total itinerary is more than 10,000 kilometers. There are nearly 2,000 people attending the conference, and many contract customers have been harvested.
Joint promotion to launch Shaanxi mixer truck market
On May 24th, 2011, GAC Hino Motor Co., Ltd. and its partner Shanghai Huadong Construction Machinery Factory Co., Ltd. carried a Taiwan GAC Hino 700 series tractor and two HDJ5251GJBGH type 10 square 6×4 concrete trucks using GAC Hino chassis. The car came to Xi'an, the ancient capital of China, and grandly convened the joint promotion meeting of the world's quality in the same line with GAC Hino and Shanghai Huajian. About 160 people from Xi'an Construction Industry Association's Concrete Committee, Guangzhou Automobile's Hino, and Shanghai Huajian's leaders and customers around the Xi'an Mixing Station transport station attended the promotion.
At 3 o'clock in the afternoon, the conference kicked off at the New World Grand Hotel Xian. At the meeting, Guangqi Hino Sales Department introduced the 700 series heavy trucks and the new models that were introduced in 2011. Since its launch, the company has been favored and highly recognized by many users for its reliable quality and stability. Based on the stability of GAC Hino's chassis, this time, in cooperation with Shanghai Huajian, it will take full advantage of GAC Hino's products in the mixer market. Subsequently, Shanghai Huajian stated that it has high expectations for its strategic cooperation with GAC Hino. Shanghai Huajian has a leading position in the mixer market and can cooperate with GAC Hino, which has reliable quality, and will bring users to the concrete machinery market. To come to a better product, to play the biggest advantage of both.
The conference was the grandest grand meeting held by GAC Hino since it entered the Shaanxi market. The success of this conference promoted the close cooperation between GAC Hino and strategic partners, and displayed the products and brand image of GAC Hino. It is of great significance to expand the market share for GAC Hino to win the Shaanxi and even the Northwest markets.
Advantages highlighted the fruitful results of the promotion
The on-site users said that since they had used GAC Hino products before, the overall experience, including product quality and after-sales service, gave them a deep impression on the mixing station. This time, they knew that Guangzhou Automobile Co., Ltd. cooperated with Shanghai Huajian, specifically from the field. On arrival, five GAC Hino mixer orders were placed on site. The sales of GAC Hino in the first quarter of 2011 have already completed 30% of the annual plan. So far, the number of orders has exceeded the whole year of 2010, and it can be said that marketing activities have achieved fruitful results.
It is reported that all models of GAC Hino's national IV standard have been developed and completed. Once the country begins to implement the national IV emission standards, the products can be supplied to customers at any time. In November 2010, GAC Hino National IV tractors obtained the Hong Kong Environmental Protection Agency's exhaust and noise emission approval certificate, formally supplying the Hong Kong market and becoming the only domestic heavy truck type that can be operated in Hong Kong.
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