Recently, the "China's 500 Most Valuable Brands", which was reviewed by the "World Brand Lab (WBL)", one of the world's five largest brand value evaluation agencies, was released in Beijing. The Foton Motors brand of Foton Motor Group ranks 35th among the “China's 500 Most Valuable Brands†with a brand value of 26.637 billion yuan. Its brand value has increased by 4.68 billion yuan compared to the previous year, ranking 3 places higher and ranking firmly in the automotive industry. "Three-A," once again won the first commercial vehicle.
Brand value increased to 26.637 billion
In recent years, Foton Motors has made remarkable achievements in product development, market share improvement and brand building. Brand influence and reputation have been in the leading position in the industry, especially its international brand position is increasingly prominent. This has had a far-reaching impact on the advancement of China's autos into the world and the status of China's commercial vehicles in the world's auto industry.
Li Chunlei, vice president of China Automotive News, analyzed that the success of Foton Motor in brand management was mainly due to its great emphasis on the implementation of brand strategy. Since its inception, Foton Motor has adhered to the road of technological innovation, market innovation, mechanism innovation and management innovation. It has achieved rapid development and has grown into the backbone of independent brands and independent innovation in the Chinese automotive industry.
Foton Opens Future Beauty with Innovative Technology
Of course, the substantial increase in the value of Foton Motor's brand depends on its correct brand positioning and grasp of the future, which can be clearly seen from the newly released brand slogan “Technology & Future Beautyâ€. This short brand slogan conveys Futian Automotive's new strategic positioning for technological innovation and development, which means that Foton Motors is people-centered and provides valuable products and services transformed from scientific and technological achievements through the integration of global value chain resources, creating a ambition for a beautiful and harmonious future. And determination.
According to industry analysts, the slogan of Foton Motor also indicates that the humanistic technology strategy of Foton Motor has surfaced, marking the transformation of Foton Automobile into a future-oriented new energy and environmental strategy, demonstrating Foton Motor’s transformation from a localized brand to a global brand. A key step has been taken. It can be expected that the brand value of Foton Motor will increase significantly in the coming years.
It is learnt that "Technology & the beauty of the future" indeed carries too much hope for Futian Motors, which has made great strides toward internationalization, and it is of extraordinary significance. "Technology" has always been the core means and driving force for the development of Foton Motor. It is a broad concept. It is a kind of innovative ability for Foton Motor, which includes traditional technology innovation capabilities and management innovation capabilities. "&" Although it is a simple connector, it is profound in meaning. It not only links technology with the future, but also symbolizes the win-win, win-win, and win-win pursuits between Foton and you and the consumer. It also represents people and cars. The concept of symbiotic and harmonious development between society and nature, Foton Motor has demonstrated the achievements of science and technology in the future of harmony through the integration concept of "&". “The beauty of the future†is the direction and goal of Foton Motor’s hard work, expressed in the company's strategic goals and the human-oriented social value goals created as social citizens. Simply put, Foton Motor pursues a new future with innovative technology to build a car, a life.
It is easy to see that the future blueprint outlined by Foton Motor has emerged: to create a beautiful and harmonious future for the world, to promote the development of human civilization, and to improve the quality of life as its mission, to promote the development of the global automotive industry, and to fully realize the global integration of science and technology. The development of social productivity and human civilization have opened up a better future. The future beauty of Futian is to build a beautiful future of “people and car, harmony with customers, cooperation with customers, and work with employees†with innovative technology. In order to realize the beauty of the future, Foton Motor utilizes technology as a means. Of course, the “science and technology†it holds is a capability and a generalized science and technology. It includes the ability to integrate resources, the ability to innovate and develop, and the ability to manage art. And so on, "Technology" will become the "source" driving force for the future development of Foton Motor.
In fact, the brand slogan of Foton Motor Co., Ltd. from the “blessings of billions of people†at the time of its founding to the “synchronous world, creating value†in 2003, and now to “the beauty of technology and the futureâ€, each change means Futian. The strategy for the internationalization of automobiles and even globalization is further advanced. On the one hand, it entails the envy of entrepreneurs to Fukuda's bright future. On the other hand, it also shows that Fukuda's success has always been achieved through scientific concepts, innovative technologies, and humane systems. It is true that the brand Foton grew from scratch and grew from small to large to become a famous brand today. It is the crystallization of Futian's hard work and sweat for 13 years and guides the development direction of the Chinese automobile industry.
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