Ford China will develop a new compact SUV for the Chinese market (Figure)

On September 15th, Ford China held a product briefing session for a sharp SUV in Chengdu. Ruijie is a medium-sized SUV that Ford will officially import into China at the end of this year. It is equipped with a 3.5-liter engine and is equipped with a 6-speed tiptronic gearbox. It is compatible with Toyota Highlander and Hyundai Veraix. Competitors. Ruijie will be the first model for Ford to restart its imported vehicle business. We have a dialogue with Mr. Nigel Harris, vice president of sales and services for Ford China Market, about Ford’s future market strategy.

Why is this medium-sized SUV now available from Sharp?

Judging from the current Chinese SUV market, the compact SUV is still the main force of the market, while the medium-to-large SUV can only become the supporting role of the market at a more time, the market share is still relatively small, why Ford will restart its own import car business. A model on the medium-sized SUV sharp, it is a lot of people have questions?

Mr. He Junjie said that from the perspective of Ford’s own product line, Sharp is the most suitable SUV for the Chinese market. Ruijie has just undergone a change of funds, and the introduction of China at this time will mean that Ford has introduced a globally synchronized model in China. While other models are going through the later stages of the life cycle, it is not suitable for the introduction of China. Ford will not give up on the compact SUV market. In the future, Ford will launch a compact SUV with Chinese characteristics in this market.

It is a mistake for Ford to not introduce Ford Kuga in 2007

Compared with other international-class auto brands, Ford is a relatively late company in the Chinese SUV market. Other big brands have all already deployed SUV models in China. Ford's footsteps are somewhat late. For Ford, before the blowout of the Chinese SUV market, there is actually an opportunity to seize the opportunity, and this opportunity comes from Ford Kuga.

Ford Kuga is a compact city SUV that was born on the Fox platform and competes with the Honda CR-V, Toyota RAV4, and Volkswagen Tiguan. It officially unveiled at the 2007 Frankfurt Motor Show. It happened to be the beginning of the Chinese SUV market explosion. But Ford mistakenly judged the format, leading to the delay in the introduction of kuga into the country.

When talking about this issue, Mr. He Junjie expressed his attitude frankly. He believes that there was no mistake in introducing Kuga to Ford at the time. Now he can only watch other competitors sell hot in this market.

Ford will launch a compact SUV between Maverick and Kuga in China

When talking about Ford's plans for compact SUVs, Mr. Junjie He said that the compact SUVs that will be launched in the Chinese market in the future are neither North American nor Kuga in the European market. It is a Fox C platform. The new SUV is specifically tailored for the Chinese market. In addition, Ford will launch 3 models in the Chinese market in the next 3 years and will further expand on the dealer network. This year it will add 70 new ones, and it will add another 70 next year, making Ford in China. The sales network is more intensive and convenient.