Beyond ABB, Volvo's ambition has always been. After being acquired by Geely, Li Shufu said on many occasions that the official car supports autonomy, and Volvo should be included in the procurement list. With the rapid progress of the localization process, Volvo has a unique advantage. How many gaps does ABB have? When can Geely really create a high-end car brand that can compete with ABB, let Volvo branding China India complete its own high-end dream?
Since Volvo, the famous Swedish car brand from Sweden, was acquired by Geely in 2010, Li Shufu has set aside the "high-end dream" of the Chinese. This high-end car brand has changed hands and finally began to shed blood in China. It is expected that Geely can truly create a high-end car brand that can compete with ABB, and let Volvo, which branded China India, complete its dream of rising.
Since Volvo, the famous Swedish car brand from Sweden, was acquired by Geely in 2010, Li Shufu has set aside the "high-end dream" of the Chinese. This high-end car brand has changed hands and finally began to shed blood in China. It is expected that Geely can truly create a high-end car brand that can compete with ABB, and let Volvo, which branded China India, complete its dream of rising.
Catch up with ABB, how much gap in market sales exceeds ABB, has always been Volvo's ambition, according to JDPower Asia Pacific released the 2014 China New Car Quality Research SM (IQS) report, 2014 high-end car new car quality brand ranking, Volvo has even surpassed ABB. However, ABB's localization strategy is early, and its position in the market is very stable. After being acquired by Geely, Volvo's localization process is advancing rapidly. How much difference does Volvo and ABB have in terms of sales?
Looking at a set of data, in 2014, the German top three in the luxury brand market accounted for 76.07%. In terms of rankings, Audi ranked first, with sales of 579,932 vehicles in China in 2014, accounting for 33.46%, ranking second in BMW. In 2014, sales in China were 455,979, accounting for approximately 26.3%, the third-ranked Mercedes-Benz, sold 185,880 vehicles in China in 2014, accounting for 16.3%, while Volvo, ranked sixth, sold 81.11 million vehicles in China in 2014, accounting for 4.69%. In other words, Volvo's sales in China in 2014 is about one-seventh of Audi's, one-fifth of BMW, one-third of Mercedes-Benz, and want to shake the position of the top three Germans. There is still a long way to go. go.
In the first half of 2015, Volvo suffered from Waterloo in China. Volvo sold 7,282 units in China in June and 7,604 units in June 2014, down 4.2% year-on-year. In the first half of the year, Volvo sold 38,292 vehicles in China, compared with 38,751 vehicles in the same period in 2014, down 1.2% year-on-year. In terms of Volvo's sales alone, it is obviously a big distance from ABB.
When Li Shufu was full of purchases of Volvo, he said that the Chinese market is Volvo's "top priority" for future changes and revival. In the first half of 2015, although the Volvo brand did not achieve sales growth in China, the proportion of China's sales in the world is still not low, reaching 16.5%. In addition, the status of the Chinese market as the world's largest single market is still very stable. The downturn in the Chinese market has made Volvo's revival prospects worrisome.
The localization process is striding forward, Volvo and ABB models PK
After Volvo's first domestically produced S60L was launched, Volvo began its own strategy of rapid localization. From the new factory to the new product off the assembly line, Volvo's localization is non-stop.
In 2013, Volvo invested in four models of V40, V60, S60L and XC60 in China. The S60L and XC60 have become the main models of Volvo sales. However, in 2014, Volvo's domestic XC Classic and the redesigned S80L did not continue the glory of the domestically produced models in 2013. Moreover, the launch of XC Classic is still questioned. The old models that have been sold for 12 years are still being commissioned by the manufacturers to delay the life and expand the sales. It is really a lack of motivation for Volvo's localization. According to the sales staff of the Volvo 4S store in Beijing West Third Ring Road, “XC CLASSIC sold only two stores in the store last month.â€
Up to now, Volvo's product line has 5 domestic cars and 4 imported cars, which is obviously unable to fight against ABB, which has more than 20 models. Moreover, Volvo has not seen the myth of sales such as the Audi A6 and the BMW 5 Series, and for the newly listed XC90, Fu Qiang, president and CEO of Volvo Car China Sales Co., also gave the brand meaning greater than the meaning of sales. The official price of 79.8-108.8 million is also killing some of ABB's models. It seems that Volvo wants to surpass ABB in price.
Maintenance costs surpass ABB, why conquer the market according to Beijing West Third Ring Volvo 4S store sales staff said: "The new listing of XC90 maintenance costs about 2000 yuan." The maintenance price of the BMW X5 and the Audi Q7 is no different.
The netizen of the Volvo XC60 high maintenance fee for the forum netizens is the real feedback from the maintenance and maintenance of Volvo owners.
User feedback one: Volvo V60, Xiaobao 1200, Zhongbao 2400, Dabao 3600. This is not too high a price. Inside Volvo. Once every 10,000 kilometers. It is said that the car is the same price as the imported BMW.
User feedback two: Volvo S60L small insurance 1500 or so, secondary insurance 2500 or so, Dabao 5000, see the maintenance costs know that cheap to buy or can not afford.
User feedback three: Volvo S80L, the first insurance in Beijing (changing oil, machine filter) 1290 yuan, working hours have a discount. It is said that the next maintenance will be more than 2,000 (changing oil, three filters), 4S shop people said, it is above the Audi, under the Mercedes.
User feedback four: It is said that the maintenance cost is, Mercedes-Benz> Volvo> Audi> BMW, in some cases, Audi may be more expensive than Volvo, but Volvo's cost is absolutely expensive.
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