On September 30, Dong Jiaxiang, general manager of Shengcheng Ruilong Automobile Sales Co., Ltd. of Yongcheng City, Henan Province, said that from January to August this year, the company sold 310 units of Ruiwo trucks, an increase of 60% year-on-year. Among them, Ruiwo 8*4 products are best-selling. Dong Jiaxiang introduced that heavy truck users in Yongcheng, Henan Province are mainly engaged in the transportation of sand and gravel. Recently, due to the strictness of the local investigation and supervision, users have a greater demand for lightweight products, and Futian Ruiwo 8*4 products meet the needs of users for lightweighting. As the vehicle's weight has been reduced, it can pull more goods, and it can earn 80-100 yuan more than a similar heavy truck, and the vehicles are made of high-strength materials with higher reliability. Users are naturally willing to purchase Ruiwo trucks.
This reporter learned that, in addition to excellent products, Shengshi Ruilong also provides convenience for users from financial policies and after-sales services. In terms of finance, Shengshiruilong signed an agreement with the bank. The company directly handled car loans for users. This one-stop service greatly reduced the user's car purchase procedure, saved users' purchase time, and was welcomed by users. At the same time, Ruiwo also provides services such as free strong guarantees for users, so as to relieve users of their worries. Taking the user as the first place, the sales concept for the sake of the user has been recognized by the user and has also resulted in a good sales performance. It is reported that Shengshi Ruilong has ranked No. 1 in Ruiwo's national distributors for three consecutive years. According to Dong Jiaxiang, general manager, sales are expected to be around 150 units in the second half of this year, and annual sales are expected to reach 500 units.
Similar to the situation in Henan Yongcheng, this year's ultra-supervised Chaochao in Henan Zhumadian area is also very strict, coupled with the local Beijing-Hong Kong-Macao high-speed widening the road, the demand for construction vehicles increased. Therefore, Ruiwo 8*4 products with significant advantages in light weight and high reliability and economic efficiency are naturally favored by local users. From January to August this year, Henan Zhumadian Furui Automobile Trading Co., Ltd. sold more than 120 Ruiwo trucks. The manager of Ferry Automotive's Menlian Li told the reporter that Ruiwoo not only provided dealers with high-quality products, but also gave dealers strong support in short-term distribution. In the peak sales season, once the dealer predicts that the number of sales cycles will exceed the regular number, it is possible to report the required number of applications to the headquarters of Revo. The headquarters will assemble vehicles in advance according to the dealer's application to ensure that the peak season can be delivered in a timely manner. The door manager also told reporters that truck challenges like today are also a good form of promotion. Such bad competition conditions are the centralized inspection of the vehicle's reliable, safe, fuel-efficient and comfortable performance. Being able to accept public inspections under such strict rules of competition is enough to demonstrate the high quality and safety of the Riwo trucks. To this end, he also specifically organizes users to come and watch.
Rational Analysis Facing Market Challenges
Since last year, the heavy-duty truck market has continued to decline. Under such circumstances, Ruiwo’s heavy-duty trucks have not only achieved impressive results in Henan, but also have achieved a market share of 16% in the country. This year from May to August this year The market share continued to increase, with medium- and heavy-duty trucks growing slightly year-on-year. However, in the face of achievements, Shui Wo did not complacent, but calmly analyze the market constantly adjust strategies according to market changes.
Liang Qilong, executive deputy general manager of Futian Automotive Engineering Vehicles Division and general manager of marketing company, pointed out in an interview that the slight increase in the year-on-year growth of medium- and heavy-duty trucks in 2013 was not entirely due to market demand, but a combination of factors. The result of the impact. Influenced by policies and other factors in 2009 and 2010, the sales volume of medium-heavy trucks continued to increase for two consecutive years. The trucks sold in these two years have just entered the peak period of exchanges, and this has stimulated sales growth to some extent this year. Liang always stated that this small sales peak resulting from the redemption may continue until next year. In addition to being affected by the life cycle, policy factors are also one of the important reasons for promoting sales growth in the first half of the year. On July 1, this year, the four national emission standards for commercial vehicles began to be implemented. Prior to the implementation, many users worried that the oil, urea, etc., that they wanted to match with the National IV emissions could not be supplied in a timely manner, so they began to purchase National Three vehicles. This is also an important factor that caused the increase in sales in the first half of the year. Although the lifecycle factors and the policy environment have a great impact on truck sales, it is fundamental for Ruiwo to succeed in the pursuit of timely launch of products suitable for market demand. Ruiwo 8 * 4 platform products using high-strength, lightweight design, using the 7100 frame, 6100 carriages, making lighter weight, more reliable, in line with the current investigation Chao, super rule requirements, with similar products Compared with the strong power, but the fuel consumption is lower than similar products, so it is welcomed by users.
According to Liang, Fukuda started from the light truck and has a short time to enter the heavy truck. Therefore, it takes time for heavy truck users to understand the product. However, the market share of Ruiwo light vehicles has reached more than 45%, and has maintained a leading position in the market for nine consecutive years. Therefore, the existing sales channels can already meet the market demand in terms of quantity. The next step is to focus on how to make the existing channels professional, so that users can accept Ruiwo heavy truck products and change their original thinking. In addition to the need for a stable and reliable sales network, it is also necessary to continuously optimize the product structure, provide users with suitable products, and develop products that users need. At present, the market share of Ruiwo 8*4 products is 25%. Next, Ruiwo will also develop the delay, in-depth study of the residue truck market, and launch 8*2 and 6*4 products. At the same time, we will focus on developing natural gas products for future environmental protection needs.
Market-oriented and customer-centric. While closely following the market demand, Ruiwo continuously launches products suitable for users. At the same time, Shuiwo never forgets to unite all forces and continue to increase brand promotion efforts in the form of truck limit challenge competitions. It is believed that under the concerted efforts of Revo and the majority of dealers, Revo Trucks will surely achieve more brilliant results at a faster pace and at a more steady pace.
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