At the end of November 2010, Guangxi Yuchai Machinery Co., Ltd. announced that its sales of diesel engines in 2010 had exceeded 500,000 units. After the company sold more than 400,000 vehicles in 2010, it achieved a breakthrough level in just one year. After an interview with reporters on the spot, it was found that the quantitative change was only a superficial phenomenon, and what was hidden behind it was the qualitative change in Yuchai’s business development.
Respond quickly to the winning machine
In recent years, Yuchai has made major fusses on the engine's product chain, causing widespread concern in the industry. In fact, if only Yuchai’s traditional superior product, the medium-sized machine, is used, the company’s annual output of 500,000 units won’t get a breakthrough so quickly.
In 2010, the production and sales of Yuchai's heavy-duty diesel engines increased significantly. In addition to the market demand, Yuchai pursues product quality and strives to build high-quality products, which is also an important reason for the popularity of products. The good market performance and sufficient technical reserves of the products helped Yuchai usher in new opportunities for development.
In recent years, the heavy-duty automotive diesel engine market has developed rapidly. Yuchai has the largest internal-combustion engine production base in China, and has fully prepared for heavy-duty diesel engine R&D and product layout.
The launch of Yuchai Heavy Machinery is not short, and it has been eight years since the YC6M diesel engine was put into operation in 2003. In the past eight years, Yuchai has fully developed the heavy machine market. In the previous layout of heavy machinery products, Yuchai's YC6L diesel engine mainly targeted lightweight road heavy trucks, while the YC6M diesel engine focused on heavy-duty construction vehicles and semi-trailer tractors.
At the Beijing International Auto Show in April 2010, visitors saw the YC6K heavy-duty diesel engine carefully developed by Yuchai. This 13-liter displacement model adopts a popular European new technology platform with a maximum power of 382.5 kilowatts, which meets the national five emission standards. , is Yuchai's effort to build a masterpiece of quality goods. At present, the model has been applied to buses and semitrailer tractors and cement mixers in Beijing. The availability of this model marks Yuchai’s full force in the heavy machine market. With 8 years of development and accumulation, Yuchai's heavy machinery product technology has matured and the product spectrum has been fully rolled out. In the current layout of Yuchai's heavy machinery products, the five series of 6A, 6L, 6M, 6K, and 6T power covers 110 to 441 kilowatts, providing high-quality and strong power guarantee for light and heavy trucks, construction vehicles, mining vehicles, and ship machines.
In addition to making efforts in product performance, Yuchai's heavy fuel economy and low emissions are also eye-catching. On May 26, 2010, Yuchai's YC6L-50 was awarded the “China Road Transport Cup†Best Parts Award by the Ministry of Transport as the only diesel engine that won the equivalent of the National Five Standard. . As a leader in diesel environmental protection technology, Yuchai SCR (selective catalytic reduction system) + electronically controlled high pressure common rail technology is mature and reliable. In June 2010, Yuchai’s task of inspecting the applicability of SCR technology to high-sulfur diesel passed the acceptance of the expert group and made a technical reserve for the entire series of heavy-duty diesel engine upgrades.
Yuchai is known for its high-quality services. In order to ensure the quality of services in the market, in 2010, based on the existing service network, Yuchai completed the construction of service networks in all provinces in the Mainland, becoming the most widely used domestic diesel engine manufacturing company. In June 2010, Yuchai also invested more than 50 million yuan in spare parts for heavy machinery.
As Yuchai's efforts in building quality heavy machinery have further increased, the market reputation of Yuchai's heavy machinery has been further improved. It is reported that there will be three new flexible processing lines in Yuchai’s headquarters. At that time, Yuchai, including the joint power company in Wuhu, Anhui, will build an annual production capacity of 230,000 units of heavy machinery.
Li Tiansheng, general manager of Yuchai Machinery Co., Ltd. stated that since the beginning of the new century, China’s heavy trucks have made rapid progress. Yuchai, as the vanguard of China’s internal combustion engine industry, has been ranked at the top 9 years in production and sales of diesel engines since 2001. The industry first. With the launch of Yuchai 6L, 6M, 6K, 6T and other heavy-duty diesel engines, Yuchai achieved a breakthrough in the heavy-duty diesel engine market, and sales continued to grow. The market of heavy machinery has broad prospects. The good performance of Yuchai in the heavy machine field has strengthened the confidence and determination of Yuchai to further strengthen and expand the heavy machine market.
Break down each market segment
Yu Ping, chairman of Yuchai Machinery Co., Ltd., said: “In 2000, the company’s engine sales exceeded 50,000 units. Now, our sales have exceeded 500,000 units. This figure has a milestone significance. Behind the number jump is jade. Chai continued to adjust the structure, deepen the changes, and achieve results across development."
Recalling the development history of Yuchai Corporation, during the 50 years from 1951 to 2001, the company had produced and sold 666,000 engines. Since 2002, Yuchai’s market capacity has maintained a high-speed expansion trend. In 2003, 130,000 units, 2004 The company broke through 200,000 units a year, output 380,000 units in 2007, and achieved 468,000 units in 2009. It is conservatively estimated that this figure will be refreshed to 550,000 units in 2010. In this way, from 2002 to 2010, the company’s production and sales will reach 2.8 million units in the next 9 years; if it is from 1951 until the end of 2010, the company’s production and sales volume will be 3.46 million units. The trajectory of its acceleration growth is evident.
“As the only independent large-scale engine manufacturing company in China, Yuchai people always have a strong sense of urgency. Compared with an engine manufacturing company affiliated to a vehicle factory, we have no innate orders.†Wu Qiwei said, “Because of this We attach importance to the needs of each customer, and also try to expand every possible market."
Based on this strategic status, Yuchai Sales Company proposed a market segment and put the sub-indicators in place. With the joint efforts of all sectors, the segmentation strategy has achieved remarkable results.
In the heavy truck power market, sales in 2010 doubled, and YC6L and YC6M continued to sell well.
In the passenger car power market, a breakthrough of 100,000 units was achieved in 2010. What's more gratifying is that the sales volume of the State Fourth Engine has reached a scale of 4,000 units. In terms of the State V Power, Yuchai is the only company in the country that can achieve Mass production enterprises;
In the gas engine power market, the sales in the coastal areas and the western regions are promising, and the sales volume has exceeded 7,000 units. Among them, the use of vehicle equipment has become a bright spot. In the high-end market of gas power, Yuchai has occupied 65% of the market;
In the construction machinery power market, grasping leading enterprises and leading industries, the market share of the 50-machine market and excavators has increased rapidly;
In the agricultural machinery power market, despite the unfavorable industry conditions, Yuchai's sales increased from 68,000 last year to 82,000 units in 2010. Large-scale harvesters have enjoyed encouraging growth, and tractors have also exceeded million sets;
In the ship power market, it jumped from 6,500 units last year to more than 10,000 units, and it rose in contrarian mode.
Looking at the market performance of Yuchai in 2010, Yuchai has not only kept its traditional advantages in the medium-sized machine sector, but has also made considerable progress in the area of ​​heavy-duty machines and light-machines, especially in the field of heavy-duty aircraft. The result of full bloom is naturally a substantial increase in the number of production and sales.
With the deepening of the development of Yuchai in the heavy machine market, it can be expected that there will be an alarming increase next year. This also laid the ground for Yuchai’s goal of securing 630,000 units and competing for 680,000 units next year.
External service quality
As the only independent large-scale diesel engine manufacturer in China, the service can be described as the foundation of Yuchai.
Zhou Huixiong, executive deputy director of customer service center of Yuchai Sales Co., Ltd., introduced Yuchai's excellent services to the reporter. The opening of the 95098 Special Service Cornet became the only enterprise in the machinery manufacturing industry to receive 5 special service numbers nationwide, providing customers with 24-hour accessibility services.
Established more than 30 provincial offices, more than 1,800 service stations, and 1,400 accessory sales outlets across the country, establishing a service network with the largest network, the widest service radius, the longest service distance, and the shortest response time in the industry in the country. The implementation of customer satisfaction-oriented pre-sales, sales, after-sales customer satisfaction management of the entire process.
Service response time: 12 hours service in place. In-station service: arrange processing within 1 hour, and will arrange the situation to feedback to the customer in time. Outbound service: The customer completes the dispatch of the work within one hour after the repair, and will arrange the situation to feedback to the customer in time. 3 hours in the city, 6 hours within 200 kilometers, 12 hours service within 200 kilometers...Overtime compensation for customers by 30 yuan/hour (24 hours per day). Accessories are in place for 24 hours.
Completion time: ensure that it does not exceed 3 hours, the general failure does not exceed 8 hours, serious failure does not exceed 72 hours.
Service tracking: follow-up visits within 3 days. In terms of technical support, large customers provide on-site technical training and technical advice.
For more than 20 years, it was because of Yuchai’s consistent commitment to service that Yuchai finally got people’s heart. Yuchai’s image has also become the most valuable national brand. This is exactly the reason why Yuchai has been singing and standing invincible all the way in the increasingly fierce domestic and foreign market competition.
The reason why a product or a company can become a brand is in the final analysis because the product or company is well-known in society. The reason why this product or company can be famous is that it cannot be separated from its hard quality. The quality must be hard to live, and it must be a good quality. People in Yuchai know exactly what they are interested in, so grasping quality and ensuring quality has become Yuchai’s unwavering brand philosophy.
Ma Xiaoxia, general quality teacher of Yuchai, told reporters that it is very important to control the quality of the product and control the production process. Therefore, in order to control product quality problems at the source, Yuchai established a quality warning system in which the producer is the inspector and the inspector is the customer's representative, linking the product quality with each employee’s benefit wages, and ensuring and improve product quality.
In fact, as early as 1997, Yuchai Group launched a quality exemption inspection position, put the responsibility of product quality control on the production post, change the quality of the product after the gatekeeper to check in advance, become passive, passive checks to take the initiative to actively guard, In this way, the quality awareness and quality responsibility of producers are more effectively improved, and the quality of products is steadily improved. This ensures the high quality of Yuchai Machinery's brand and is increasingly recognized and supported by users.
Overseas market shows brand
In 2010, Yuchai’s overseas market performance was dazzling, overseas brand strength continued to increase, and end-users grew rapidly year by year, firmly rooting in overseas markets.
Yuchai overseas marketing general manager Cui Huabiao told reporters: "It is expected that this year's exports will exceed 26,000 units, of which 78% are exported with vehicles, and the total sales exceed 800 million yuan."
It is understood that Yuchai's engine exports are mainly based on trucks, and are also exported to domestic mainstream passenger car brands such as Suzhou Jinlong and Xiamen Jinlong. Yuchai has achieved bulk exports to Vietnam, Cuba, Japan, Russia, Saudi Arabia, Egypt, Algeria, Peru, Turkey, the Philippines, India and other countries, especially with the ASEAN market highlights.
In recent years, thanks to the continuous deepening of the cooperation between Guangxi and ASEAN, Yuchai's products quickly entered ASEAN countries. With the formal establishment of the China-ASEAN Free Trade Area on January 1, 2010, Yuchai has continued to expand its exports to ASEAN countries, of which Vietnam is one of Yuchai's earliest overseas markets and Yuchai's largest overseas market. At present, Yuchai's holding capacity in the ASEAN market has exceeded 54,000 units; cumulative exports to the Vietnamese market have exceeded 38,000 units, and market share has continued to lead the industry.
In general, the traditional truck market has remained stable, such as Vietnam, Cuba, the Middle East, Southeast Asia, and North Africa. Emerging truck markets such as Peru, Syria, and Saudi Arabia are witnessing a gradual increase in shipments. Shipbuilding electricity exports have increased rapidly. The major exporting countries are Vietnam. , India, Malaysia, Philippines, etc.
What is particularly worth mentioning is that Yuchai, a representative of China's famous brands, is gradually changing its understanding of "Made in China" in overseas markets. The diesel emission from Yuchai exports basically meets Euro III and Euro IV. In 2010, Euro V diesel engines began to receive attention from the international market, reflecting the level and level of “Made in Chinaâ€. At present, Yuchai's products gradually and orderly enter the markets of developed countries such as North America, Western Europe, South Korea and Singapore, and compete with international brand engines in the global market.
In order to increase the construction of overseas markets, we strengthened and expanded the overseas market and achieved Yuchai’s overseas strategic goals. In July 2009, Yuchai separated the Overseas Marketing Department from the sales company, established an overseas marketing department, and adjusted overseas operations. Department agencies. Currently, Yuchai has 13 overseas offices, more than 30 overseas distributors, and parts supply protection and after-sales service support in more than 50 countries. Yuchai conducts after-sales service mainly through local service providers and customers. At the same time, the personnel stationed abroad will visit the users regularly and conduct training for service providers.
Since 2009, Yuchai has strengthened the construction of its overseas service network, increased the number of overseas training abroad, and improved the service capabilities of overseas service agents. In 2009, Yuchai sent a total of 23 overseas service engineers to train in Rwanda, Tanzania, Ethiopia, India, and Iran. In April and October 2009, Yuchai’s headquarters in Yulin respectively provided training to the market service providers of shipbuilding, electricity, engineering, gas engines, Euro III and Euro IV machines to make Singapore, The service capabilities of service agents in countries such as India and Syria and Hong Kong and Macau have further improved.
Outstanding performance, reliable quality, affordable price, and thoughtful service, these characteristics make Yuchai's products widely accepted by users at home and abroad. This is exactly the solid backing of Yuchai's continuous writing of “Yuchai phenomenonâ€.
Strong support for technological innovation
Market demand is changing with each passing day. To stay abreast of the storm, products are the foundation. Lin Zhiqiang, executive vice president of Yuchai Engineering Research Institute, told the reporter: “Yuchai's product strategy is leadership and application. In recent years, the technical progress of the internal combustion engine industry is mainly reflected in the upgrade of emission regulations. One step to launch a product that meets regulations.â€
A fresh move, eat all over the sky. Looking back on history, the climax of each development of Yuchai was based on the application of new and advanced products to the market. Every technological innovation brought about by technological advancement brought a new level to the development of the company, from turbulence and direct injection. , Supercharged, supercharged and intercooled until the electronic control of the engine, each time the product upgrades have brought huge economic benefits, have all improved the company's comprehensive strength and core competitiveness. At the end of the 1970s, the 6105Q series of automotive diesel engines that were independently researched and developed began to create Yuchai's first glory. From 1995 to the present, research and development of the series of diesel engines focused on improving the technical level of products and improving the product structure of the product line led to the development of jade. Chai's second glory.
After a long period of tempering, Yuchai has formed a unique and innovative culture that has given birth to a good atmosphere of innovation. Over the years, independent innovation has been at the forefront of the industry and has achieved numerous results. Yuchai was the first company in China to achieve mass production of standard diesel engines and put them on the market. The first company to research and develop and produce four- and five-diesel diesel engines filled the gap in the diesel engine of China's high-level emission standards and broke foreign countries. The monopoly of technology has enabled China to maintain its synchronization with international engine research and development for the first time. Yuchai also independently researched and developed China's first micro-cabinet diesel engine, assembled domestic cars to enter the market, filled the gaps in the national manufacturing industry, successfully developed the first domestic CNG gas engine that met the national IV emission standards, and successfully developed urban passenger cars ( ISG technology) hybrid power has led the next generation of new power technology trends. During the “Eleventh Five-Year Plan†period, Yuchai received more than 500 national patents and ranked first in Guangxi, creating significant social and economic benefits.
Yuchai has been leading the industry in the control of tail gas emissions technology, and each time it intervenes 2 to 5 years before the country’s mandatory requirements are put forward. For example, five years ago, Yuchai started to develop the R&D engine of the State V engine that meets Euro V emission requirements. Before 2007, it launched China’s first state-of-the-art engine. At the beginning of 2010, Yuchai has obtained orders for the first batch of State V engines. It is the only company in the country that can mass produce five engines.
Yuchai also achieved remarkable results in the research and development of hybrid powertrains: At the sixth International Energy Conservation and New Energy Vehicle Innovation Exhibition in December 2009, Yuchai exhibited several new energy engines, including Yuchai YCHPT hybrid system. It was highly praised by Wan Gang, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference and Minister of Science and Technology. Yuchai started research and development of hybrid technology in 2004. After five years of development, Yuchao has finally developed a YCHPT hybrid system that has independent intellectual property rights and comparable performance to the international advanced level. Under the same conditions, the average fuel economy is achieved. The rate exceeds 25% and the highest fuel saving rate can reach 30%. At present, Yuchai's YCHPT hybrid power system has been trial-produced in small batches, and it has been applied to a number of automotive manufacturers' hybrid buses. The response is very good.
At the end of 2009, the world’s first engine using existing components technology to realize the renewable air hybrid function was successfully launched in Yuchai. Next, Yuchai realized the first trial operation of a low-carbon, energy-efficient engine in the country. Yuchai’s major breakthroughs in core technologies have reached the international advanced level, and it is Yuchai’s contribution to humanity in the development of a low-carbon economy: the adoption of an air-powered hybrid engine eliminates the need for any battery, motor, and other power systems. Changing machinery and equipment can achieve the effect of reducing fuel consumption and carbon dioxide emissions. Low-carbon, energy-saving and high-efficiency engines are put into road transport. Each vehicle can at least reduce carbon dioxide emissions by 5 tons per year.
To ensure the strength of R&D, Yuchai invests more than RMB 220 million in R&D each year. In October 2009, the Yuchai Engineering Research Institute's Nanning Base was grandly laid, with a broader R&D scope, larger scale, and more complete supporting facilities. The new base, which is Yuchai’s major upgrade in the core platform for building enterprise technology R&D after upgrading the enterprise technology center to the Engineering Research Institute in 2007, is a large multinational conglomerate with international competitiveness. The major measures to enhance the core competitiveness of products are conducive to attracting international-level R&D personnel, strengthening international technology exchanges and cooperation, and laying a solid foundation for Yuchai to become an international large-scale enterprise group in the future.
Independent innovation has established Yuchai’s core competitiveness, laid the foundation for sustainable development, and laid a solid foundation for its annual output exceeding 500,000 units and challenging higher targets.
Increase production capacity to ensure orders
While sales are extremely enthusiastic, they also pose great challenges to the Yuchai production department. Li Ping, deputy manager of Yuchai’s production department, told reporters: “In order to ensure that orders will not be lost and win the market in 2010, the company’s production, procurement, and manufacturing technology systems will ensure that the company’s production and sales goals are achieved. Actively seek solutions both inside and outside the company. , Collect brainstorming, and take measures to improve the organization of production capacity building."
At the beginning of 2010, the production department had a “blowout†phenomenon based on sales orders, timely organized the bottleneck restricting factors for finding the capacity of self-produced parts, and established a periodical self-produced parts review system for the bottleneck parts organization. Combine all units to seriously evaluate and dynamically integrate casting and machining capacity of foundries, cold-processing plants, second-generation plants, and equipment manufacturing plants. From January to April, two cylinder blocks, cylinder heads, and crankshafts are carried out twice a week. The box blank and machining scheduling review meeting will determine the output quantity and time of all kinds of blanks and finished products reasonably according to monthly order requirements, and achieve the maximum production capacity of self-produced parts.
In the aspect of outsourcing, Yuchai’s production department, based on the annual business goals and monthly “skymark†plans, the Procurement Department convenes a meeting for each supplier’s demand information meeting to timely request the company’s monthly maximum demand for parts and components. The suppliers were informed that the suppliers were able to plan and build capacity according to their own actual conditions, combined with Yuchai's production needs, and closely followed the Yuhua’s overall production demand. At the same time, the company dispatched procurement control personnel to the factory to check whether the progress of the supplier's capacity planning and construction and the quality level of the components were completed according to the requirements of the work node. At the same time, it provides technical and personnel support to suppliers in terms of technology and quality management, and forms a responsibility mechanism in which suppliers and Yuchai share the same fate.
Joint review of production orders as a pioneering project of Yuchai has further progressed this year. The Production Department organizes daily sales company business department, purchasing department, factory and other units to carry out the order evaluation, and the information advances. Through the sales company channel, it grasps the needs of key customers—the vehicle factory's production scheduling plan in advance, and focuses on reviewing the shortage of orders. , Efficiently allocate production resources, scientifically schedule production, enhance the ability to respond to changes in the market, and ensure the timely and rapid production of complete machines.
The “time scale†output responsibility system is also one of the sharpest means to increase production capacity. Li Ping told reporters that foundries, cold factories, Yifa, Erfa, and other production plants are constantly improving the process and tapping the bottlenecks, conducting regular inspections of production capacity, strengthening employee business guidance and training, and greatly improving production and quality. And technical control capabilities. Each production line converts the monthly “day target†output target issued by the production department into the “time scale†calculated on an hourly basis for each line, and implements the responsibility for the implementation of the upper and lower processes, interlocking and mutual supervision, and mobilizing the work of all employees. Enthusiasm. Employees go to work 20 minutes in advance to achieve orderly and seamless shifts, reduce time wastage, and improve overall capacity. "Tianban" output has jumped from 1,750 units a day to more than 2,800 units now, and the highest "days" output has reached 3067 units, marking that the production capacity of Yuchai's production system has stepped into the era of Nissan's 3,000 engines.
As Wu Qiwei said, Yuchai's new breakthrough in production and sales is not a sales department's credit. Its key point is the seamless integration of sales and technology, production, and services.
The leap of 500,000 units is the result, and it is a new starting point. Junping said that whoever is doing business is able to survive under the fierce market rules, and companies must do more and do more. Yuchai will be 60 years old next year. How can Yuchai become stronger and stronger in the fierce market competition? Healthier and more viable? This is a question that everyone in Yuchai are thinking about. true meaning.
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