Well, where does this new vitality come from? Of course it comes from increasingly mature national brands. “Independent innovation and leading the market†has always been the unique research and development concept of FAW Jiefang Xichai (hereinafter referred to as “Xichaiâ€). In the development of the “fourth ventureâ€, Xichai has always insisted on independent innovation as its main development line, accelerating its development. The research and development of core technologies and products firmly grasp the initiative of development and form a high-end advantage in technology. The transformation from technology-oriented enterprises to technology-led enterprises must fully release the potential for innovation, effectively invigorate the vitality of innovation, continuously improve the ability to innovate, adapt to and lead the modern economic development system, and create a national brand of independent innovation.
FAW Liberated Xichai
China Economic World Engine
China's supply-side reform will be a powerful driving force for the world economy. Supply-side reform is the use of reforms to advance structural adjustments, reduce inefficiencies and low-end supply, expand effective and medium- and high-end supply, increase the adaptability and flexibility of the supply structure to demand changes, increase total factor productivity, and make the supply system more adaptable. The demand structure changes. The essence of deepening the supply-side structural reforms is to rethink and reorganize China’s own problems. This will solve the problem of China’s structural transformation and upgrading and bring the Chinese economy to a new level, which will significantly promote the world economy.
As the leader of Xichai, General Manager Qian Hengrong and Secretary of the Party Committee always take responsibility for making large and state-owned enterprises stronger, focusing on creating a vision of “national brand, high-end powerâ€, thinking calmly, and presenting forward-lookingly. It took 15 years to realize the transformation of Xichai from a learning enterprise to an innovative enterprise, and implemented the transformation of the concept of development into the transformation of incitement to development.
In terms of product structure, Qian Hengrong, general manager and party committee secretary actively promoted supply-side reform advocated by the central government, led the team to constantly optimize the product structure, and formed the current four product lines: Aowei, Hengwei, Conway, and Jingwei. Realized the comprehensive development of heavy, medium and light engines . It can be said that Xichai's development road is a microcosm of the development of China's internal combustion engine industry. In the future, it will also be the leader of China's internal combustion engine industry to the world advanced level.
FAW Jiefang Xichai Production Workshop
Innovation drives the industry first
At present, the development trend of the automotive industry has been guided by emission upgrades and also influenced by the fuel consumption limit. These two points are new challenges for the automotive industry. In the future development, light trucks will be an important market for liberating brands. In July of this year, the first batch of 7 new prototypes of the new 4 diesel engines of Xicai Jingwei CA4DB1 were released from the liberation J6F light truck, signifying a new era in which Xichai’s “kindness†has fully opened up supporting the liberation of light trucks.
Under the plan of the Liberation Group, Xichai independently developed the new 2.2-liter platform product, the Jingwei CA4DB1, adopting the Bosch Common Rail + EGR + DPF technology route, and the emission standard has started in the fifth country, and possesses six potentials in Europe and has been enriched. Xichai's light power product line has filled the gap in the 2 liter aircraft market and laid the foundation for the liberation and upgrading of the light truck market. J6F liberates the current mainstream models of light trucks and inherits the excellent genes of the sleek J6, which is stylish, comfortable and comfortable to deploy. It combines the advantages of low fuel consumption, high reliability, and high comfort.
As a power manufacturing company, Xichai needs to create a green solution that is economical and safe for its customers while being more energy-efficient and environmentally friendly. It can be said that the release of Jingwei has an extraordinary significance for China's light-end high-end power market. Xichai has once again become an innovation pioneer in the internal combustion engine industry, setting a new benchmark for the industry market, and also promoting the supply side reform of Xichai. One of the important measures.
Xichai Brand China Power
Strengthening and expanding the Chinese national brand is the only way to improve the international competitiveness of Chinese companies and is an important connotation for accelerating the upgrading of supply-side structures. Wuxi has been focusing on achieving the brand value of “quality, energy efficiency, innovation, and symbiosisâ€, fully implementing brand building, gradually stabilizing the core values ​​of the company, making it a solid foundation for the company’s core competitiveness, and transforming it into a consumer. Visible, tangible practical benefits. Continuously enhancing corporate influence has also strongly promoted the development of corporate quality and efficiency. In the future, Xichai's brand goal is to become a "high-end leading brand in China's engine industry."
Xichai firmly believes that providing customers with high-performance, high-quality, high-value engine products is the king, but also with actual action and a solid product force to promote the high-end engine industry brand upward. While adhering to lead the Chinese engine industry, it continues to innovate and revolutionize quality. It adheres to the path of international development and continues to independently develop and innovate advanced technologies and concepts, injecting new energy into the development of the company and bringing new vitality. Demonstrate the strength and charisma of "China Power Expert", strive to create a beautiful future for national brands, use the strength of the brand to win honor for the company, and win respect for China!
National brand high-end power
In October 2017, Xichai was awarded the honorary title of “China Machinery Industry Famous Brand Product†in the “2017 Quality Brand Promotion Action Year†event.
In order to promote the implementation of “Made in China 2025â€, the three ministries and commissions will implement the requirements of the “Special Action Guide for Promoting the Quality Improvement of Equipment Manufacturing Industry Brandâ€, accelerate the industrial transformation and upgrade, and comprehensively improve the quality and efficiency. The brand strategy of China Machinery Industry Federation and China Machinery Industry will be promoted. In 2017, the committee launched the "Quality Brand Promotion Action Year" in the entire machinery industry to comprehensively assess the company's strengths in terms of brand competitiveness, internal management capabilities, innovation capability, integrity system, social responsibility, and corporate culture. After the initial evaluation and re-evaluation by the Committee of Experts, Xi Diesel Diesel Engine was awarded the honorary title of “China Machinery Industry Famous Brand Productâ€.
As the "high-end leading brand of China's engine industry", Xichai's brand value is obtained through constant cultivation techniques, continuous upgrading of products, and continuous improvement of services. Technology maintains industry leadership, products add value to users, services are more trusted by users, and brand power is becoming the “core†driving the advancement of supply-side reforms by Xichai. The rising of Chinese national brands has also become a new impetus to the world economy. engine.
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