On August 15, the national launching ceremony of the FAW-liberation Aowei heavy truck was held in Tianjin Port. Some people say that the listing of Aowei means that FAW has truly entered the Chinese heavy truck market. Previously, heavy truck companies have been regarded as outsiders because their products are mainly under 15 tons. Unknown status Due to historical reasons, the concept and classification of heavy trucks in the domestic market has always been equivocal, and the heavy truck market has been in a state of “mixed and prolongedâ€. Therefore, although some heavy-duty trucks of FAW and Dongfeng have always occupied their status as "heavy trucks," they hope to compete with heavy trucks, heavy trucks, Sichuan Automobile, and Beiqi. However, in the industry, they still seem to be justified. No matter how turbulent the auto market, the overall pattern of domestic “heavy-duty truck†market in the first half of this year still maintained the trend of previous years: the competition between the liberation, Dongfeng and Steyr sectors could not be maintained. However, although the liberation of the first sector and Dongfeng accounted for more than 80% of the market share of the “heavy duty†truck market, due to the fact that their products are still mainly below 15 tons, the real-world dispute in the heavy truck market is Focused on the "four big families" in the Steyr plate, namely, Jinan Heavy Duty Truck, Shaanxi Heavy Duty Truck, Chongqing Heavy Duty Truck, Beiqi Foton. In the words of an industry insider, several major heavy-duty auto groups "have never bothered to take them to play." In their eyes, only Steyr, Red Rock and other brands can be regarded as heavy trucks. As early as last year, Cai Dong, General Manager of China National Heavy Duty Truck once revealed to the media: “The pattern of the heavy-duty auto industry will certainly change in the future, and the separation of medium- and heavy-duty trucks and the increase in the number of China Cards to become heavy trucks will no longer exist. The auto industry must go through a standard process.†Simply put, Cai Dong’s point is: In the future, companies will no longer be allowed to use the assembly method to build heavy trucks. “This business is not going well now, and the market for heavy trucks is going to be raised. The competition among mainstream companies will inevitably intensify.†The liberation of Ovid’s listing indicates that FAW’s liberation will enter the heavy truck market. Zhao Zhongxin, General Manager of FAW Trading Group, frankly stated: “At present, the mainstream of the truck market in the world is light trucks and heavy trucks. Heavy trucks are the trend of market development. In this regard, the development history of European truck products has provided us with Reference and reference." In addition, FAW Liberation eager to obtain the status of heavy truck is also trying to complete the connection with international standards as soon as possible. It is reported that in the formulation of the new axle load regulations (1589 GB), once the issue of convergence with European standards had touched the interests of certain enterprises, the CEOs of some heavy truck companies were angered. (According to industry sources, according to The relevant regulations of the 1589 national standard, some of the earliest models that introduced European technology in accordance with European standards were some tonnage higher than the domestic axle load). "FAW Liberation chose to launch new products at this time to enter the heavy truck market, do not rule out the idea of ​​not wanting to enemies too much." Industry speculation. According to relevant data, in the first half of 2004, the total production and sales of trucks were 752,369 units and 755,565 units, an increase of 17.70% and 23.79% year-on-year respectively. Since the beginning of this year, the vehicle environment and various indicators of heavy trucks have undergone great changes. The model has also changed from small tonnage to large tonnage, and the number of multi-axle vehicles has risen significantly. Due to the deepening of the state's management of overloaded and overloaded work, there has been a booming production and sales market in the recent off-season of heavy trucks, especially in June and July. China National Heavy Duty Truck Sales Co., Ltd. Luo Bing said: "The truck market sales in the first few months of this year has been good. Now because of the introduction of governance Chao and axis law, causing some of the market users to wait and see, so the sales last month, a little poor. Nowadays, the number of customers with load capacities ranging from 30 tons to 40 tons has increased significantly. This is mainly due to the chain reaction triggered by overload control.†Luo Bing believes that with the orderly and regularization of transportation management, the original models of heavy trucks will be updated and transformed. It will also speed up quickly. To be sure, the heavy truck market will continue to be optimistic in 3 to 5 years. At the same time, national policy incentives may also have a certain role in promoting the heavy truck market. It is reported that at present, the Ministry of Communications and the National Development and Reform Commission have studied and drafted the "Opinions on Reducing the Toll Standard for Vehicles to Encourage the Development of Multi-Axis Large-Scale Vehicles." It is proposed to reduce the toll of 30% on the trucks with more than 15 tons, and 10 tons to 15 tons. Trucks reduce the toll by 20%. Of course, a good market prospect is the real reason why FAW Liberation chose to enter the heavy truck at this time. “The birth and listing of Aowei Heavy Trucks reflects the overall tactics of liberating themselves to respond to the re-carding trend in the freight market, and also strongly demonstrates the firm determination to liberate greater market space with high-end heavy-duty trucks.†General Manager of FAW Jiefang Automobile Co., Ltd. Li Changjiang There is no evasion of this. The active offensive initiated by FAW’s liberation of “four big families†will undoubtedly make the competition in China’s heavy truck market more intense. With the solid strength and extensive sales network of FAW Jiefang, whether it can become the "fifth-level" force in the Chinese heavy-duty truck market in addition to the "four big families" remains to be seen. (Author: Liang Meina)
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