Farmers also "Internet +" to stimulate agricultural dealers to change their business model

[ China Agricultural Machinery Industry News ] Half of 2017 has passed, and the competition in this year's agricultural capital market has become more intense. A large number of small and medium-sized agricultural enterprises have “closed and turned”. Compared with the past, agricultural dealers will face more challenges in 2017.

The agricultural materials industry is getting worse and worse, and the distribution of agricultural resources is becoming less and less profitable. Are farmers not buying agricultural materials?

Of course not, because the land is still those places, the farmers who planted the land are still farmers, and they must buy pesticides and fertilizers for production. We also see that there are still some dealers in the market, even in such a market environment can make the business boom. Therefore, the current situation of the agricultural retail market is that farmers will begin to “select” places to buy agricultural materials.

Why do farmers' buying habits change?

Screenshot of a forum

The stereotyped view is that farmers are old-fashioned, have low levels of education, and have low acceptance of new technologies. In fact, many farmers have begun their own "informatization" for the blessing of rapid Internet development. In the past, when the crops were not right, I immediately ran to the farmer's shop and the plant protection station. Now I took a photo with my mobile phone and sent it to the forum to answer it immediately.

Farmers are also "Internet +", what is the impact on agricultural resources dealers?

A few years ago, the agricultural business was good, largely because the farmers were very dependent on the farmer's shop at the time: the problem of crops was like asking a doctor to ask for medicine. What kind of medicine is used by the farmer's shop, what kind of fertilizer is used? Buy now. Because farmers do not understand pests and diseases, farmer stores can provide them with services to solve pests and diseases. In marketing terms, this is called "information asymmetry."

Now the advantages of this information asymmetry are becoming less and less obvious, and there are even some anti-super-trends: farmers' production methods and habits are becoming more and more informational, while agricultural stores still stick to the traditional business model.

Although not all farmers have used the Internet, the trend is in front of them. Anyone who can grasp the market, introduce new products based on the resistance of insecticides, and use marketing methods and tools flexibly can stand out. It is not difficult to find that those who like to drum up new technologies and new models are the ones who laugh.

The agricultural product sales market is beginning to change from these four aspects:

I. Market concentration: Zero growth of pesticides, zero growth of chemical fertilizers, new “Pesticide Management Regulations”, land policy reforms.... The introduction of various regulations and regulations has accelerated the pace of agricultural development. The downstream planting bodies have developed from retail investors to scale entities. The merger and reorganization of upstream production enterprises, the market concentration will be the trend of agricultural development.

Second, the transformation of product forms, the emergence of large-scale agricultural users such as large households, family farms, professional cooperatives, etc., the demand for agricultural products will change from simple and extensive to more emphasis on functionality, environmental protection, sex and safety.

Third, the change of business model: As mentioned above, farmers now access information, especially agricultural related information is very convenient and fast, the information advantage of agricultural stores is gone, then it is necessary to change the business to a trader, the product into a farm The carrier of technical knowledge and services, to the grassroots to do services to help farmers solve practical production problems.

Fourth, the store management: Since you want to become a "business", you must leave the store often, it is not practical according to the traditional agricultural store management model, because the product price, inventory, function and accounts, etc., are all agricultural resources. Store operators record in their notebooks and even their own minds. This is to fully use all kinds of funny shop management tools to free your brain and hands.