A lighting lamp in the city of Shilihe is priced at 150,000 crystal lamps. The designer said that he can get a two-fold price. The lamp is priced at 20,000 in another price-priced lighting city. The same brand of lamps in different lamps and lanterns, the price difference is several times. The price is basically no bottom line.
The price of this luminaire after a clear price in a lighting city is 1960 yuan. According to the store sales staff, the sales price of the same lamps in other stores is about 50.
Ms. Yin, a consumer with a designer in a lighting city in Shilihe, saw a crystal lamp with a price of 150,000 yuan. When preparing to talk with the merchants and trying to drive down the price, the designer said that he could get a two-fold price. This makes Ms. Yin’s heart suddenly disappear, the discount is so low, why is the price so high? Is there still moisture? So Ms. Yin went to another lighting city, which made her stunned. The same brand of the same lamp, the price is actually more than 20,000, which is a few hundred yuan lower than the price of the previous two fold. So consumers can't help but ask. : How is the price of lighting products so messy? How deep is the water in the lighting industry? To this end, the reporter conducted a visit. From this we found that on the one hand, the old-fashioned lighting market products are chaotic, and the price ambiguity still exists. On the other hand, the new-generation lighting stores are boldly implementing the clear price to face a completely different shopping experience. It is necessary to wait and see where consumers are going.
In addition to the situation encountered by Ms. Yin, in the course of the investigation, the reporter found that it is not uncommon for the sheep to sell dog meat. Some consumers have reported that in a lighting city in Shilihe, the brand's showroom is not the product of the brand. The reporter contacted the manufacturer's operation director. The other party indicated that the manufacturer did not authorize the merchant a year ago, that is, it no longer supplies the dealer.
However, why is the exhibition hall not withdrawing the trademark? The person in charge of the factory said that it was beyond the reach of the company. In addition to instructing the dealer to remove the signboard, he also ordered him to take action as soon as possible. As for the length of the cycle and the details of the manufacturer and the dealer during the replacement process, the person in charge did not want more disclose.
The concept of no-bottom consumption in the market-style bargaining needs to change the experience of Ms. Yin. It is not uncommon in the lighting city. The above-mentioned counterfeit lighting stores also exist. Su Hongmei, general manager of a lighting city, told reporters that the lighting industry is considered to be a profiteering industry. For a long time, the chaotic situation in the lighting market not only made operators suffer from the bitter consequences brought by irregularities, but also greatly reduced the trust of consumers in this industry. In the face of the fact that the commodity price label is inconsistent with the actual transaction price, many consumers have said that due to their lack of understanding of the market, the price of cutting the price is more practical.
Indeed, in the past transactions, the balance that measures whether the price of the lamp is reasonable is not the label, but the psychological price of the consumer. When it is reached, it will be sold. If it is not, it will continue to slash. Merchants frankly, the original price of the virtual standard is to drill this void. Some luminaires are still profitable even if they are sold at a discount as low as the price tag. In this regard, Su Hongmei said that the industry has previously proposed the implementation of clear price, but this first step is really hard. Merchants are reluctant to give up profits, and the supervision of stores is difficult, and consumers have already developed the habit of bargaining.
With the improvement of people's living standards, especially in the positioning of high-end large-scale stores, low prices are no longer the primary consideration when consumers choose products. If the quality of the lamps is good, the price of the merchants is reasonable, and consumers feel that the price is acceptable, they will no longer bargain, so that to some extent, no one will condone the behavior of the merchants' false price. Consumers are more practical, just like shopping at big supermarkets. Su Hongmei said.
Lighting discounts, unidentified spelling, counterfeiting, and how widespread is the lighting industry? During the visit, the reporter found that the discount is not only a trace of the deep water in this pool, but also more magnificent. In a store, there are multiple dealerships of the same brand, the banner of a brand franchise store for sale, the creativity and design of big brands are counterfeited as if they have been out of the market, and the merchants will easily be confused. Brought into a trap.
However, businesses are also complaining. The replacement of lamps and lanterns is so fast, counting our installation fees, freight charges, depreciation charges, as well as housing, labor, after-sales, etc., and there are only a few net profits. A person in charge of a brand told reporters that there are so many competitors, the price is too high to sell, the price is low, and the money is not earned. The imitation products are more difficult for consumers to distinguish between true and false. It is really difficult to stand on the ground. In this regard, Su Hongmei said that the implementation of the clear price is not the same as breaking the brand to make money, the rationalization of the quotation system can be gradually achieved in the requirements of the clear price, and the competition between brands is not only the price, but also more The factors in the aspect are to attract the hearts of consumers. Therefore, the actual price is the basis, and the improvement of lighting products management, ideas and innovation is the ultimate goal.
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