Explain the after-sales demand of owners after 80

In Chinese car owners, the proportion of car owners after 80 is much higher than that of car owners of other ages. They have more than half of the vehicles in the Chinese market and have quickly brought the rapid growth of the Chinese automobile market. The cornerstone of the future success of car dealers lies in whether or not they can understand the needs of motorists after 80s.

"Brand loyalty" and "repetitive purchases" are two key words for consumers after the brand VS80. Whether the after-sales service is good or bad will largely influence the purchase options after the 80s. Those service formulas that apply to the post-60s and the post-70s are not effective on the 80s, nor can they be convinced that all 80s are rebellious, ego, and cynical.

After the 80s are at the peak of their lives: During the period of entering marriage and having children, the average personal income is three to four times the income of the society; at work, a considerable number of people rise to the management level or start their own businesses; out of work and life. With the desire to balance, they need more vehicles to help them reach their destination quickly and easily. Compared with people of other age groups, the relatively high income of the 80s is not very sensitive to prices, but high-pressure life makes them urgently need a driving experience that can meet their own needs. The more satisfying the various needs of automotive brands, the more they can increase their after-sales service revenue and market share.

Steps away, multiple 4S

It is not a pleasant experience to wait for maintenance in the 4S shop. After 80, he hated spending time with his family or friends and wasted his time in 4S stores. Any car brand that can place their 4S shop near a shopping and sports center (cinema, shopping mall, or theme park) will be more attractive to consumers after 80s. The owner’s precious time can be fully utilized and naturally the brand will feel good about it.

Convenient and fast, stable communication

The 80s are the generation that grew up with technology and they also look forward to the high-tech after-sales service. The combination of Twitter and Facebook is very popular among young people in China, and the information service of WeChat's timely communication has also changed the inherent communication mode of mobile phones to some extent. When the brand communicates with consumers, it may be possible to use these social media to provide "liked promotion" or "sale after appointment" to bring more popularity to the brand. Not only that, but the owners of the 80s are looking forward to a smarter car service system that can improve the services related to sales, maintenance or adjustment. The real-time updating system is another brand winning route. The service that can effectively save customers' time will be praised at any time.

Imagine possible, infinite choice

For all Chinese owners, vehicles are not only vehicles, but also a status symbol. In the post-80s here, cars must not only meet their identities, but must also be self-reflective, and the personalized devices of cars are also a way of embodying themselves. Providing vehicle modifications to make the driver's car more personal will become a unique selling point for car brands. However, “personality” is not limited to the vehicle itself: After 80, it is no longer like the 60th and 70th owners who respected the cordial and polite sales staff, but prefers that 4S shops can provide on-site maintenance, agency insurance (assured insurance), and pay Taxes, paid fines, etc... Efficient and convenient services to match their fast-paced life. In short, the accurate positioning of the 4S shop is the concierge of the owners.

Before we said, China’s 80s love technology and rely on technology to bring them a happy life. The car brand will soon understand that the way the car is sold is no different from other high-tech products. The sale of the product is only the beginning of the game. Winning the esteem of this group of consumers, making them pay for more profitable after-sales services and spending more in the future, they need to ensure that consumers have an unparalleled after-sales experience.