Double Star Industrial Structure Completes Strategic Turn

At the press conference on December 8, the president of the Double Star Group announced that the assets transfer project of the shoe-making business of the listed company of the Double Star Group had ended on the public notice period of the Qingdao Municipal Property Rights Exchange. The asset transferee is a celebrity industrial company belonging to the Double Star Group. This indicates that the traditional shoe-making enterprise of Double Star has completed a strategic turn in the adjustment of its industrial structure. In the future, Twinstar will focus on the production of tires, and at the same time create three major businesses: tires, machinery, and footwear.

According to reports, Double Star successfully listed the Cold Sticky Shoes business of high quality assets in 1996. Based on the needs of strategic adjustment of the industrial structure, Double Star did not continue to invest the funds raised in the labor-intensive and low-value-added footwear industry. Instead, it chose a new investment direction—the same as the footwear industry, which belongs to the tire industry of the rubber industry. In just a few years, through the "Large snacks" absorption of the original Shandong Huaqing Tire Company, entered the tire industry; also through the "fast to eat slowly" acquired the original Hubei Dongfeng Golden Lion Co., Ltd., so that the double star of the tire industry A rising star rises rapidly. At present, Double Star has formed three major tire production bases in Qingdao, Zhongyuan, and Shiyan. The products cover seven series including all-steel radial tires, semi-steel tires, load bias tires, agricultural light truck tires, military tires, engineering tires, and special tires. With more than 600 varieties, it has reached the annual production capacity of 10 million sets of various tires, among the top six in the country, and has won the title of China Famous Brand. The development of the tire industry has led to the development of casting machinery and rubber machinery for its support. The strength of the double star caster and rubber machinery products is also among the best in the country, and its popularity and market share have rapidly increased.

According to the relevant regulations of the state on listed companies, after the scale of the company becomes larger and the number of industries increases, assets that do not occupy the major position can be separated to focus on strengthening and strengthening the main business and increase profitability. Therefore, after the adjustment of the industrial structure, the tire business has accounted for 90% of the shares of the dual-listed companies and has become an absolute main business. This will help the Double Star Group to concentrate its human, material and financial resources into the development of the tire and machinery industries, and ensure that the Double Star Group will realize the strategic goals of the tires and machinery industry.

Wang Hai revealed the development direction of the Double Star Group for the first time in the press conference in the next three years: Celebrity footwear, Double Star Tire, and Double Star Machinery will become the three major groups under Double Star. Wang Hai said that in the future, the goal of the three major groups is to create national brands and expand national industries.

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