In 2013, it became the capital operation year of Dongfeng Motor Company. Following the successful establishment of a multinational Golden Triangle alliance, the progress of domestic mergers and reorganizations of Dongfeng Motor Corporation has attracted attention. The reporter was informed that Dongfeng Automobile's merger with Fuqi Group is proceeding step by step, and the core assets of Fuzhou Automobile Group Southeast Automotive will vigorously develop its own brand passenger vehicles.
Previously, Dongfeng Motor Corporation and the Fujian Provincial Government signed a framework cooperation agreement. Dongfeng Motor Corporation will hold 45% of Fuzhou Automobile Group. It is understood that Dongfeng Motor's most fancy asset is Fuzhou Automotive Group's Southeast Motor. According to the agreement between the two parties, once Southeast Motor’s annual sales reach 300,000 vehicles, Dongfeng Motor will increase its holdings of 15% of Fuqi Group, and its total shareholding will reach 60%. Based on this calculation, South East Motor's annual sales volume needs to double. Informed sources said, "The future of Southeast China will vigorously develop its own brand of passenger vehicles in order to achieve double the goal."
At the Guangzhou Auto Show, Southeast Motor’s 2013 largest autograph, the Southeast V5 Lingzhi/V6 Lingshi turbocharged models debuted. As Southeast Auto's own-brand sedan, the Southeast V5 Lingzhi/V6 Lingshi hopes to use the unique configuration of turbocharged + five-link suspension to shake the market. It is understood that Southeast Motor has been planning its own SUV models DX3, DX5, the future of its own brand will cover the entire series. Fujian Automobile Chairman Lian Xiaoqiang said that in 2012, Southeast Motor’s annual sales exceeded 110,000, and in 2013 it planned to sell 130,000 vehicles. At present, Southeast Auto’s own-brand car sales have far exceeded the joint-venture brand Mitsubishi. In 2013, its own-brand sales exceeded 90,000 units.
Once the Southeast Auto own-brand car enters a period of rapid development, it will push Dongfeng Motor’s own brand base. Dongfeng Motor Company executives stated that Fuqi's own brand cars will bring Dongfeng an independent brand increment business segment, and will accelerate the Dongfeng “autonomy†strategy and realize Dongfeng’s own brand “Daiwan†D300 mid-term business plan. To the important role. According to Dongfeng Motor Company's plan, the Lanzi Fuqi Group will be able to use the geographical advantage of Fujian to “go to the sea†and accelerate the pace of “going outâ€.
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