Looking back at 2015, benefiting from the support of relevant policies and the pull of traditional industry transformation and upgrading, the domestic robot industry has achieved a steady growth, especially in “Made in China 2025â€, which outlines the development blueprint of China's manufacturing industry in the next 10 years and will include robots. After the ten key areas have been upgraded to national strategies, the development speed of the robotics industry will once again accelerate and enter a new period of prosperity and development.
In this context, the domestic robotics industry delivered a beautiful "report card." Up to now, the robots in service in China have accounted for about 9% of the global total. In 2015, the number of industrial robots in the Chinese market will reach 7,500, an increase of 36.6% year-on-year.
However, we still need to see that the bottleneck of industrial development in China's robot industry, such as weak innovation and poor competitiveness, still exists. In the process of leading the transformation and upgrading of traditional manufacturing industries, the robotics industry has high hopes. It is therefore expected that in 2016, the robotics industry will need to make up for shortcomings and enhance its own competitiveness. Only in this way can we turn a new chapter in smart manufacturing to boost Economic restructuring and upgrading contribute more.
Driven by the wave of machine substitutions, China has been the world’s largest industrial robot market for two consecutive years. Prospective Industry Research Institute, “China's industrial robot industry production and sales demand forecasting and transformation upgrade analysis report†data show that: China is currently serving robots have accounted for about 9% of the global total, while the domestic market of industrial robots broke the historical high, reached in 2015 7,500 units. In terms of sales, the domestic robot industry represented by industrial robots is steadily climbing. According to the data, 11,275 industrial robots were sold in the first half of 2015, an increase of 76.8% year-on-year, which was 66.5% of the total sales volume of last year. It is estimated that in 2015, the total sales of domestic industrial robots will exceed 20,000 units, an increase of about 40% year-on-year.
In 2015, the characteristics of the development of the robot market have also gradually emerged: First, listed companies continue to flood with heavy funds. Since March of this year, listed companies have been involved in the robotics industry every month: Wolong Electric in March, ZTE in April, and China South Locomotive... Until December, BOE’s intelligence, etc.; second, the market’s growing. With the depth and breadth of the development of industrial robots and the improvement of robot intelligence, industrial robots have been applied in many fields. In addition to the automotive industry, the demand for industrial robots in industries such as electronics, food processing, non-metal processing, and consumer goods is also increasing. Rapid growth. Third, product types have changed. With the development of man-machine collaboration, small-scale robots have become almost the core product of the development of various companies, mainly cooperative robots, and the market is basically targeting 3C electronic manufacturing.
In fact, the arrival of the robot era has gradually become the consensus of various governments. The United States industrialization and industrial Internet strategy, the German Industry 4.0 strategy, the new Japanese robot strategy, the European "spark plan" and so on are targeting the development of robots. In China, the robot industry has also been promoted to the level of national strategy, and it has given many policy support.
The Fifth Plenary Session of the 18th CPC Central Committee proposed to build a new industrial system, accelerate the building of a manufacturing powerhouse, implement “Made in China 2025â€, implement smart manufacturing projects, build new manufacturing systems, and promote the development of robots and other industries. The earlier "Guiding Opinions on Promoting the Development of Industrial Robot Industry" and the earlier "White Paper of the Robotics Industry" and the "12th Five-Year Plan for the Development of Intelligent Manufacturing Technology" can all reflect the state-related departments of the robot industry. stand by.
With the support of many policies, the number of robotics companies has reached nearly 1,000 in the domestic market within a short span of two years. However, the current situation of domestic manufacturers is worrying. Statistics show that in 2015, more than 80% of the company's ontology business increased in the first half of the year, and only 20% of the manufacturers decreased year-on-year. However, from the standpoint of profitability, the loss of the robotics business is as high as 70%. In other words, the ontology business of more than 70% of the enterprises is in a loss state. Not only that, in 2014, the sales volume of China's industrial robot market was as high as 56,000 units. Local suppliers sold only 16,000 units, and more than 70% of the sales were divided by overseas suppliers. The reason is that it is difficult to break through the core technologies, and most Chinese robotics companies are still taking the road of low quality, low price, and low-end industry applications.
In 2016, the demand for the global industrial robot market is still accelerating, and the demand for domestic robots is expected to reach 95,000 units. However, in such a large market, it has a small share, and domestic robot manufacturers do not need to make changes in 2016.
First of all, seize key customers. At this stage, the automotive industry manufacturers are still the largest users of industrial robots. In 2014, Germany, Germany, the United States, and South Korea used more than 1,000 industrial robots per 10,000 people, compared with 305 in China, so the potential is still not Small, only the manufacturers can seize the key manufacturers before they can be invincible in the future market reshuffle.
Second, innovation drives the future of robotics and industrialization. As mentioned above, the import percentage of key components of domestic robot manufacturers is relatively high, resulting in the higher cost of domestically manufactured industrial robots. In particular, in the case of speed reducers, the price for domestic enterprises to purchase speed reducers is nearly five times that of foreign companies, which has also led to the difficulty in forming favorable price advantages for domestic robots. Therefore, if China wants to form a robot industrialization, it will get rid of foreign intelligent robots. With the constraints of enterprises, localization of core components must be accelerated.
Finally, avoid homogenization and price wars. Although the development of the robot market is booming, the signs of homogenization and price warfare have emerged. Taking the example of 6-kg six-axis coordinate robots, some companies cut their prices by as much as 30% in 2015. Difficult to have advantages for domestic robot manufacturers, is tantamount to worse.
In addition, in order to support the healthy development of the robot industry, in addition to increasing financial support and policy support for the robot industry, the government also needs to strengthen the top-level design and formulate a "robot technology roadmap" that is in line with China's development reality. Define the steps of technological development, key core technology breakthroughs, processes and components, and industrialization paths.
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