Documentary film detonated native products boom 5.84 million "eating goods" online shopping food

Documentary detonated native products boom 5.84 million "eat goods" online purchase gourmet diesel generator | diesel generator price / 2012-05-22


"I haven't read a set yet. I've already bought more than 600 bucks to eat." Tao Youchen Chen looked at CCTV's recent hit documentary "China on the tip of the tongue," while opening up Taobao to purchase related ingredients. On Taobao, Amoy, an unsophisticated Amoy friend like Xiao Chen, has emerged with more than 5.84 million people in five days.
The diners' activism: Gradually shifting the gross tofu search at the peak hours of purchase increases by 113 times
If we say that everyone has a “food for food” in mind, then “China on the tip of the tongue” is the mantra that stimulates nerves to wake up the “food god” in the heart. After the documentary hit, the peak purchases of food items on Taobao gradually shifted from 11pm at noon and 16-17 in the afternoon to 22-24 at night.
Taobao data showed that from May 14th to May 18th, the number of search for specialty products of snacks reached 4.71 million times, an increase of 16.3% compared with the previous period; while the fast-growing ones were the unpopular tofu, matsutake, Norden ham and milk. Fans and so on, after being introduced, have been recognized and accepted by more and more "eating goods."
Such as Anhui specialty hair tofu, locally known as "Huizhou first strange, tofu long hair and other dishes," said the Huizhou region has been traditional snacks for thousands of years. Because of its particularity, it rarely occurs in other places. However, even if it is hard to find, the action of the “eating goods” should not be underestimated. Statistics from Taobao.com show that in just five days, the search volume of Maofu has increased by 113 times, far faster than other foods.
In terms of sales performance, Yunnan Nuodeng ham, which was suddenly “beloved”, had a turnover of 4.5% in 5 days and a 17% increase in the chain. In Taodu's previous Nuodeng ham shop, 45 of the 45 transactions in the last month were orders placed after the show was opened. The sales of Norden ham also led to the growth of other hams. Data show that in the past 5 days, the total number of ham products has increased by nearly 80.1%, and the number of searches has increased by 179.28%.
Eat goods map: Northern love to eat love southern Jiangsu unbearable "temptation"
In the country of “eating goods”, it has never been a matter of accounting for geographical issues. However, Taobao can still smell different breaths by analyzing the tongue of different regions. Just like the maps, food eaters also use the dividing line between the north and the south. Northerners relatively love to eat more. Southerners not only love but also love to eat.
According to the data disclosed by Taobao, in the past three months, Shanghai, Zhejiang, Jiangsu, Tianjin, Beijing and other places have purchased specialty snack foods, among which 3 in 100 people in Shanghai have purchased special snack products.
Judging from the foods featured in the program, such as Maofu, pickled fish, Nuo Deng ham, and Maofu, Jiangsu people ranked first on multiple searches. Not only that, but the voice of Jiangsu netizens on the Internet is also strong. “The HD camcorders really have to kill people and saliva flows all over the place. They are all weapons for late night 'revenge on society' and are about to cry!” Even the Nanjing audience said that I want to go to the screen. One Nanjing net friend is helpless: “I can't help but open the gas stove when I see half of it. I've fried the only fish in the refrigerator!” As a result, the temptation of food in Jiangsu for “eating goods” is evident.
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