Unlike the bayonet blades of domestic brands and imported brands in the domestic car market, the real battle has only just begun in the commercial vehicle sector. Moreover, the production and sales volume of national self-owned brands in the domestic commercial vehicle market accounts for 90% of the total domestic sales. Above, therefore, the independent brands of commercial vehicles have more competitive capital in the competition with imported brands, and they also have more cooperation means.
Yuejin is a well-known domestic commercial vehicle brand. It has done well in the past two years. It has performed well under the high growth trend of China's commercial vehicle exports. In 2005, Yuejin signed a five-year export sales of 40,000 units with Russian agents. The entire vehicle and parts contract amounted to 200 million U.S. dollars, setting a record for the export of Chinese auto companies at that time. In 2006, Yuejin's export volume reached more than 6,000 vehicles, an increase of 82.12% year-on-year, earning more than 40 million U.S. dollars. However, in the case of a good situation, Yuejin chose to integrate with world-famous commercial vehicle brand Iveco. Many people are worried about this, fearing that an independent brand with decades of glory will disappear. However, the reporter found that after the survey, at least in this integration, Yuejin as a national independent brand can get no less benefits than Iveco.
First, let's take a look at what Iveco got in this integration. It is understood that Iveco's leap forward into the system will not only improve Iveco's product structure, fill Iveco's brand gap in the low-end market, but also own a Jiangning commercial vehicle base with Asia's first-class production capacity, with an outstanding price/performance advantage. The foundation has the hardware and software conditions needed to build overseas export bases.
The leap-forward as a national independent brand, fully integrated into the Iveco joint venture's operating system, means that regardless of the management system, brand concept, or promotion strategy, will be a more scientific, efficient and harmonious mode of operation in the Iveco joint venture Under the change. The most direct benefit brought by the integration into the leap forward is that Yuejin brand will be sold by Iveco company in more than 1,000 dealerships around the world. For the leap forward in rushing to open up foreign markets, this is undoubtedly a "strength".
It is understood that after integration, Nanjing Iveco has proposed sprinting of 90,000 vehicles and challenged the sales target of 100,000 vehicles in 2007. The leap-forward export plan also accounts for at least one-tenth of the total. In order to enhance the core competitiveness of Yuejin products in the domestic and overseas markets, Iveco will also invest tens of millions of funds to synchronize the output of Iveco truck technology. In 2007, it launched a new product with Yuejin's comprehensive upgrade quality.
In fact, as the world's commercial vehicle surges into Asia, the world’s commercial vehicle giants including Mercedes-Benz, Volvo, Iveco, etc. have already paid close attention to the Chinese market and started to implement “China’s core strategyâ€; at the same time, Chinese commercial vehicles are In 2006, it exported 1.17 billion U.S. dollars, accounting for 76.33% of the total automobile exports, and it has become the backbone of China's auto exports. China’s commercial vehicles are facing great opportunities for “inviting in†and “going out†in parallel.
View related topics: independent brands, where to go?
Cylinder Filter,Cylinder Filter Element,Perforated Filter Tube,Bag Filter Housing Skid
Anping Guangtong Hardware Wire Mesh Co.,Ltd , https://www.apguangtong.com