The achievements made by China National Heavy Duty Truck in the heavy truck field are obvious to all. However, in recent years, China Heavy Duty Truck has made significant achievements in its entry into the light truck field, especially its layout in the three regions in China, which can clearly be seen This layout.
From the historical trajectory, there are several key turning points for China Heavy Duty Trucks to enter the light truck. The first is the acquisition of Chengdu Trump, the pieces of the light trucks and mid-light dump trucks in the southwest Bujuan; the second is to enter Fujian, construct the Haixi base in Yong'an City, and build the “Haixi Welfare†brand; the third is in 2011. In March, Jinan Truck Factory was established. At the end of the year, the HOWO light truck brand was released, and the “Iron Triangle†layout of Jinan Base, Fujian Yongan Haixi Base and Chengdu Trump Base was fully formed.
Heavy truck HOWO light truck
The reporter learned that since light-duty truck business has just started, heavy-duty trucks are expected to sell about 6,000 light trucks in 2012, which is insignificant compared to old-fashioned companies such as Futian, Dongfeng and Jianghuai, which have hundreds of thousands of vehicles or even hundreds of thousands of vehicles. In 2013, the sales target of the heavy truck light truck division was locked at 25,000 vehicles (excluding Chengdu Trump card), which increased by more than 300% year-on-year. Among them, the HOWO brand under the Light Truck Division is the top priority of its entire light truck product line, and it is also the key to completing the 12th and 13th plans.
“For the performance of the HOWO light truck in Jinan Base in 2012, we described it as 'I'm here', which means HOWO officially entered the light truck industry. In 2013, HOWO’s theme was 'My trip'. We Hope that through 2013, HOWO will make a firm foothold in the light-duty truck industry and have a place in it.†Said Cai Dong.
2013 How do three brands hit the world?
In 2013, how will the three brands, HOWO, Haixi Fuxi, and Huanghe, cooperate with each other to create the light truck industry? Cai Dong said that CNHTC will use the existing resources with a combination of brand division and regional market positioning. "The HOWO light trucks are required to cover the mid-end, mid-to-high end and high-end markets of domestic light trucks. However, we do not make low-end vehicles." According to him, the mid-range is equipped with engines such as Dachai, Xichai and other social resources engines. The mid-to-high end is a platform product equipped with the Isuzu 4JB1 technology engine, while the high-end HOWO is equipped with the Futian Cummins ISF2.8 and ISF3.8 advanced engines. .
"Yellow River" Light Dump Truck
This reporter learned that, in 2012, HOWO light truck has taken the lead in setting up mid-range and mid-to-high-end product lines. At the end of 2012, high-end HOWO equipped with Cummins ISF light engine also made its debut at the business conference.
For the "Yellow River" produced by Jinan Light Truck Company, Heavy Duty Truck repositioned it and focused on the light dump truck industry. Cai Dong believes that with the deepening of urbanization in China, the demand for light dump trucks will increase. "The construction of small cities and towns, especially the construction of southern cities, will use less large dump trucks and will require small dumps. Therefore, the Yellow River vehicles are positioned as light construction vehicles. We will accumulate heavy trucks for so many years. The knowledge and experience of dump trucks were transplanted to the Yellow River.â€
Haixi Fuxin, located in Yong'an, Fujian Province, covers two product platforms. One is the 5 Series platform, which focuses on the medium- and heavy-duty truck market; the other is the Fuqi brand light-duty dump truck, which forms with the “Yellow River†dump truck of the Jinan headquarters. Complementary. “The main sales areas of light dump trucks are in the south, such as Guizhou, Yunnan, Hunan, Hubei, Jiangxi, Fujian, Zhejiang, etc. Therefore, we have positioned Haixi Fuxi as a product of regional sales of construction vehicles.†said Cai Dong. .
“Although Chengdu, Jinan and Haixi all produce light dump trucks, the products of the three places do not have great conflicts. Instead, they give full play to their regional advantages, fully communicate with each other in product research and development, strengthen sharing, and form a unique competitive advantage. Xu Xiangyang, general manager of China National Heavy Duty Truck Light Trucks Division, further analyzed that Jinan Light Truck Co., Ltd. covers a relatively wide range of networks, and all major provinces and cities in China must carry out the layout. Haixi Foxco is mainly based in the surrounding 10 provinces and cities, including Fujian and Zhejiang. In Jiangxi, Hubei, Jiangsu, and Anhui, the Chengdu trump card mainly focuses on the southwest, and makes better use of the policies of the state's western development to bring its products into full play.
Can you do it in 2013?
In order to be able to "go" in 2013, China National Heavy Duty Truck Light Trucks Division has already completed product planning and layout in 2013 based on the division of labor in the sub-brand differentiation.
First of all, the HOWO light truck with the Foton Cummins engine has completed prototype testing by the end of 2012 and will be officially launched in 2013. Cai Dong told reporters that on the one hand, the model will compete with domestic high-end light trucks on the one hand, and on the other hand, it will also show off in the export field. “In many areas such as South America, customers are very much in favor of Cummins engines, so we believe that high-end luxury light trucks should use Cummins engines. In order to distinguish between mid-end and mid-to-high end HOWO, we also have the front face and shape of high-end HOWO products. Made adjustments to further highlight high-end elements and achieve better differentiation."
Secondly, the HOWO light truck will be equipped with Mann's engine and Man's axle in 2013, which will greatly enhance its core competitiveness. In 2013, the introduction of heavy-duty trucks and axles from Germany to Mann will complete domestic production and volume production. The 5L displacement of the Man D08 engine will be carried on the HOWO light truck (Heavy-Duty Truck is called the 3 platform light truck).
"Mann's engine, reliability, fuel consumption, noise, B10 life, lightweight, environmental protection and other indicators are the world's most advanced level. Moreover, the existing four-cylinder engine on the domestic market, the power is almost no more than 160 Horsepower, Germany's MAN's heavy-duty 5L engine, covers 140, 160, 180, and 205 horsepower. It should be noted that the 4-cylinder engine will reach 205 horsepower, which will redefine the truck concept between 160-210 horsepower. The cost will also be greatly reduced." Cai Dong explained.
Third, the heavy truck light truck division will launch HOWO pickups. Cai Dong told reporters that the heavy truck will push the pickup first push the micro card, the production will be placed on the Jinan light truck base. “There are currently two types of pickup trucks in the country, one of which is positioned at a grade of more than 60,000 yuan, and the other is positioned at a grade of more than 80,000 yuan. We will launch these two types of pickups simultaneously. China's current pickup technology is very mature, and overseas demand In large quantities, our pick-and-roll trucks will be domestically-oriented, and they will also use CNHTC's existing overseas network for sales. With the globally matured network of heavy-duty trucks, pickup trucks will export smoothly."
In addition, CNHTC will also launch HOWO single-row and double-row micro cards with more than 30,000 yuan and a cab width of 1560mm in 2013. "Current products are being announced and tested." Xu Xiangyang added that in light of medium and long-term plans for heavy-duty trucks, the scale of light trucks should reach 400,000 vehicles, and the micro-card with the largest market demand will be the main force for accomplishing this task.
In 2013, the new central leadership took office. This year, it was also considered by most people to be a steady recovery of the macro economy and a year-on-year growth in GDP growth. This year, it was considered to be a pick-up in the commercial vehicle market. A year of new growth; this year will also be a critical year for the development of products and markets by SINOSTEEL light vehicles. According to the forecasts of CNHTC, the light truck market will usher in a recovery of 10-15%, which will help the company's light truck business unit achieve its target of selling 25,000 vehicles. In 2013, Sinotruk's light trucks will not work? Only at this time of the coming year can we see what happens.
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