(Reporter Wang Canbin) “If we still do not give preferential policies to mini-vehicles, the mini-cars in China will basically disappear in 2010 at the latest.†At the seminar on auto policies and market information recently held, the information on passenger vehicles across the country The speech of the Federation Secretary General Rao Da caused an uproar in the industry. "I do not agree with him." Pang Hai, executive deputy general manager of Dongfeng Junan Sales Co., Ltd., which manufactures Dongfeng Xiaokang mini-vehicles, stated that "Mini-vehicles are improving in terms of safety and environmental protection. How could it disappear in 2010? Relevant persons interviewed by the reporter also stated that due to the rise of second and third tier cities and township markets, new markets have been provided for mini vehicles. Haima Motors, which has taken a turn for the better in the passenger car market, is preparing to invest RMB 1 billion in the development of a micro-car base in Zhengzhou. It also shows that it will continue to be optimistic about micro-cars.
At present, the relevant ministry does not have a publicly defined definition. In general, mini-cars are generalized mini-cars, including micro-cabs, micro-offers, and micro-cards. Their displacement is mainly below 1.0L (including 1.0L).
status quo
Market share gradually shrinks
Although Rao Da’s remarks are considered somewhat alarmist, it is undeniable that the market share of mini-vehicles has indeed declined gradually in recent years. In 2006, under the background of a 36.89% year-on-year increase in the sales of cars in China, the lifted banned cars sold only 328,100 vehicles, a year-on-year decrease of 7.16%, making them the only falling market. According to the latest statistics from the China Association of Automobile Manufacturers, domestic basic passenger cars (sedans) sold 2.286900 units in the first half of this year, a year-on-year increase of 25.92%. However, with a displacement of 1.0L or less (including 1.0L) of mini cars, the cumulative sales volume was only 143,300, a year-on-year decrease of 28.87%, and only accounted for 5.8% of the market share.
According to the statistics of the National Passenger Vehicles Association, the average engine displacement of domestic cars increased from 1.53L in the first half of 2006 to 1.68L in the first half of 2007, and the engine displacement of each new car increased in only one year. 0.15L, an increase of 9.5%. The average fuel consumption of each new car has grown by about 5%, which is close to the level of developed countries in Japan.
From the perspective of Tianjin FAW Xiali and Chery QQ, the representative brands of mini-vehicles, despite the fact that it still ranks among the top 10 best-selling cars in the first half of this year, the rankings have dropped significantly.
the reason
Many aspects do not meet the requirements
As for the dilemma currently caused by micro-vehicles, some analysts have said that face issues and status symbolism have affected car consumption to a large extent, and seeking new products and seeking grades has become a key issue for many people when they buy a car. In addition, as people's income levels increase, they can afford higher-end models. At present, the proportion of transfer vehicles has exceeded 25% of all car purchases. These consumer demand shift from the original low-end car to a more high-end car. Xinhuaxin Market Research and Consulting Co., Ltd. recently released a survey. According to a survey of 15,000 potential consumers, only less than 20% of respondents would first consider microcars when buying a car.
In addition, the quality of mini-cars needs to be improved. According to reports, many mainstream micro-vehicle emissions on the market do not meet Euro III standards, and some have also withdrawn from Guangzhou, Beijing and other markets because they do not have on-board diagnostic systems. In the C-NCAP's several safety crash tests, the mini-car did not exceed three stars, which also made people question the safety of mini-cars.
In addition, the constant price cuts of low-end and mid-range models have also constrained the micro-vehicle's living space. Due to the low profits, mini-car manufacturers are reluctant to invest more.
policy
Encouraging policies did not work
In January 2006, the six departments including the National Development and Reform Commission jointly issued the "Notice on Encouraging the Development of Energy-saving and Environment-friendly Small-displacement Vehicles". Since then, the country has adjusted the automobile consumption tax. The industry predicts that the small-displacement spring is coming. ". However, the data in recent years shows that energy-saving and environmentally friendly small-displacement vehicles are still “acclaimedâ€. According to the regulations, the consumption tax of 1.5L is reduced from 5% to 2%, and the “small limit†is imposed under the strong intervention of the central government. Behavior has converged. However, Pang Hai, executive deputy general manager of Dongfeng Junan Sales Co., complained: There are still many cities that set limits on small-displacement vehicles. All stakeholders hope that the government will provide greater support for small-displacement vehicles.
It is understood that the local standards for “Technical Conditions for Energy-saving and Environment-friendly Small-displacement Automobiles†have already been approved by the Shanghai Municipal Bureau of Technical Supervision and have now entered the record-keeping procedures of the AQSIQ. Two months later, the standard will be implemented first in Shanghai. It is reported that this local standard stipulates 8 indicators to highlight energy saving, environmental protection and safety. Including: the displacement is less than 0.8L, the maximum design speed is greater than or equal to 130km/hour; the displacement is between 0.8L and 1.5L, the maximum design speed is greater than 150km/hour; 0~100km acceleration The time is less than or equal to 16 seconds; before July 1, 2009, the lifting power is less than or equal to 45KW/L, and afterwards it must reach 50KW/L; besides, the discharge standards, emission limits, fuel consumption limits, noise limits, etc. Meet the latest national standards.
Some industry insiders believe that if the standard is successfully implemented in Shanghai and it is promoted to the whole country, nearly 60% of small-displacement vehicles on the market will face environmental protection technology failure. At that time, there are only two options for small-displacement vehicle companies: First, under the premise of few profits, huge amounts of money will be invested to enhance technological capabilities, and second, the shift to the higher-margin large-displacement vehicle market. Obviously, the first option is unattractive.
factory
Adapt to technical quality requirements
The decline in sales is only the case of mini passenger cars. Mini commercial vehicles are still growing. According to the relevant person in charge of SAIC-GM-Wuling Automotive, the sales volume of micro-commercial vehicles in the first half of this year exceeded 310,000, an increase of 23.1% year-on-year, and it is still in a relatively rapid growth. In Beijing and Guangzhou, the annual sales volume of micro commercial vehicles is more than 30,000 vehicles and more than 20,000 vehicles, making it one of the largest markets in the country.
"Micro-vehicle manufacturers are also gradually improving their models to meet the requirements of society." Pang Hai, deputy general manager of Dongfeng Junan Sales Co., Ltd., said that "the current major manufacturers are developing a new generation of micro-cars, in space, safety and power. There are no small advances in the area."
SAIC-GM-Wuling and Changan Automobile, two domestic micro-vehicle giants, have taken active actions. After Changan Automobile proposed to invest 10 billion yuan to build five new micro-vehicle platforms, SAIC-GM-Wuling’s new engine factory, which represents the most advanced level of domestic production of small-displacement engines, will also be officially put into production in the near future. The new engine's power has reached 50 KW. The mid-to-high grade sedan is no different, and its new generation of engines will be first equipped on Wuling Hongtu and other new cars.
Way out
Second and third tier cities and rural markets
Mini-cars have been difficult to establish in many large cities, but mini-cars have found a way out in the broader second and third-tier cities. There are nearly 3,000 counties and county-level cities in China, more than 40,000 small cities and towns, and more than 800 million farmers. Every year, as long as one percent of the population purchases vehicles, there are 8 million vehicles. The rural auto market has great potential for development. In recent years, with the increase of per capita income, the living standards of farmers have been significantly improved, and the demand for automobiles, especially agricultural vehicles, has increased significantly. These markets have no special pursuit for the brand of vehicles. At present, they only need an inexpensive transportation vehicle. The mini-cars can exactly meet their needs.
According to statistics from the National Information Center, last year, with the secondary market in China represented by Jiangsu, Zhejiang, Shandong, and Guangdong, the sales of automobiles increased by about 40%. The formal launch of the second- and third-tier regional markets has become an internal driving force for the rapid growth of the auto market in the future. The forerunners such as Chery, Tianjin FAW, Geely Group and Changan Automobile have already penetrated into rural areas, and more than half of the models of many manufacturers are sold in these places.
Stones of Other Hills
Japan Microcar ownership
Break 25 million
1/3 of the total inventory
Compared with large-displacement cars, small-displacement vehicles have compact models, flexible operation, and economical fuel economy. These advantages all contribute to reducing energy consumption and air pollution, and meet the requirements of a conservation-oriented society. In Japan, where the economy is more developed, the prevalence of mini-cars is also useful for us.
It is reported that as of the end of June this year, the number of microcars with a displacement of less than 0.6 liters in Japan has exceeded 25 million, accounting for about one-third of the total car ownership. Among them, 15,553,512 were micro-cars and 9,504,942 were mini-trucks.
In Japan, the first to popularize was original minivans. Later, due to the long-term economic downturn, low-fuel-in-charge mini-cars were increasingly welcomed by ordinary people, and sales continued to increase. By the end of March 2001, the number of mini-cars had exceeded. The minivan.
In February 1985, the number of Japanese mini-vehicles was only 10 million. In November 1990, this figure rose to 15 million. By December 2000, the number of mini-cars had reached 20 million. Since then, mini vehicle manufacturers have successively introduced new and unique models to further boost sales volume. While the sales of ordinary cars have continued to decline, mini vehicle sales have continued to hit new highs. In 2006, the sales volume of Japanese mini vehicles reached a record high of 2,223.19 million. (Wang Canbin)
Miniature car sales decline several reasons
Security questioned Mini-vehicle collision mortality doubles for large and medium-sized vehicles
Poor quality Common lack of design, materials, and consistency in production processes
Inadequate support The government encourages lack of action
The profit of auto companies is too low
Social environment 92% of consumers in China don’t buy it
Large displacement and sales increase the average displacement of new cars by 0.15 liters a year
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