China's light trucks own brand development road is getting wider and the more stable
This year's "15" exposure of the "European floor" known as Germany's 100-year classic brand, was confirmed to be an "international joke." In fact, in the Chinese automobile field, this kind of similar phenomenon is also not surprising...
China Lightweight Climbing "Ocean Relatives"
Since China's re-entry into the WTO, some people have predicted that China's accession to the WTO will have an impact on the Chinese auto industry. However, in the past few years after China's accession to the WTO, the domestic automobile market, especially the commercial vehicle market, has not only been hit, but has grown stronger.
In China's light truck sector, less than 20,000 of the 800,000 vehicles produced annually are foreign brands. The competitiveness of independent brands in China's light truck market is self-evident, which contrasts sharply with the field of passenger cars. However, at a time when China’s commercial vehicles are struggling under the theme of “autonomy and leadershipâ€, there are certain non-harmonic soundings in the light-duty card market: For example, "Isuzu" is flying all over the sky, and products that Isuzu does not have any direct technology or capital connection have " "Boll" is named; individual manufacturers advertise their own products as "the perfect combination of Chinese, Japanese and German technologies" and are crowned with the title of "European Light Trucks"... Is it necessary for China's light trucks to climb such "foreign relatives"?
Do not "fudge" consumers
Not to mention that Isuzu did not have any products that claim to be Isuzu. It is actually an exaggeration to say that the so-called "European light trucks" are now called. The main argument for the “European light truck†on the market attesting to its “European lineage†is that it has adopted a certain well-known European company to do some tests on it, but the industry is well aware that due to the country’s emission standards for automotive products. The requirements are increasingly stringent. Domestic light truck manufacturers must meet Euro III emission standards, and most of them must cooperate with strong international suppliers of spare parts. If this is even an "European light truck," it would be difficult to convince the public.
China's light truck industry needs to be bigger and stronger. Advanced technology, high-quality products, perfect services, and scientific management are all indispensable. There are also many things that need to be learned from the developed countries. But it must be borne in mind that: Do not " Fudge "consumers, otherwise they will suffer from the consequences.
Unswervingly take the road of self-determination
Jianghuai Automobile has become a well-known light truck manufacturer in China through its own efforts from a chassis manufacturer. Dongfeng Motors has maintained its important position in the light truck market with its long truck production history and strong corporate strength; Jiangling Motors has passed its own Forging ahead, after successfully absorbing the Isuzu technology and Ford management experience, the successful development of the independent JMC brand is a very successful example.
The Chinese light truck industry, which has become more and more extensive in its own path, is the pride of the Chinese auto industry. We also call on the Chinese people to maintain a healthy consumption mentality and create an orderly market environment for the growth of independent brands.
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