After the Chinese automobile industry experienced the failure of the joint venture of passenger vehicles as “the market cannot change technology†and many failed cases of commercial vehicle joint ventures in previous years, the level of joint ventures and cooperation of mainstream commercial vehicle companies has increased greatly in recent years, given the strength of their own words. Rights are also not the same as the past. The joint venture of commercial vehicles can be said to have entered the “University†era after trials and growth.
Fighting
According to Hui Yumei, director of automotive market research at Xinhuaxin International Information Consulting (Beijing) Co., Ltd., compared to my passenger vehicle, our commercial vehicles have a certain influence and are more autonomous. The production and sales of 1/2 commercial vehicles in the world are in China, but China’s commercial vehicles have always taken the middle and low-end routes. The technical level, brand power, influence and scale of commercial vehicles do not match. The joint venture is to introduce the advanced experience of international brands in technology, management, R&D, and development of overseas markets.
In order to adapt to the economic globalization and the new situation of accession to the WTO, the Chinese government encourages auto companies to participate in international economic and technological cooperation and competition in a wider range, wider areas and at higher levels, make full use of both domestic and international markets, and optimize resource allocation. , broaden the space for development. The new automobile industry policy clearly stated that "by 2010, China will become the world's major automobile manufacturing country, automotive products meet most of the domestic market demand and enter the international market in batches"; "actively participate in international competition"; encourage automotive manufacturers to follow the market Laws form corporate alliances, increase industrial concentration, achieve complementary advantages and resource sharing, expand market operations, and adapt to the globalization of automobile production.
Fukuda & Daimler
One type of market is mainly distributed in Europe, the United States, Japan and South Korea, and is mainly based on high-end product demand. The other type is the second type of market, which is mainly based on the demand for low-end products, mainly distributed in emerging countries such as China, India and the Commonwealth of Independent States. The high-end medium- and heavy-duty trucks market is already a mature market. The market growth is slow, while the medium- and low-end medium- and heavy-duty card market is developing rapidly, and has great development prospects, development potential and commercial value. Daimler has the advantages of brand, technology and products in the first type of market, while Foton Motor has the advantages of technology, products and cost in the second type of market, which has great room for development and growth potential. The products of Daimler and Foton Motors have a strong strategic complementarity. The Auman Heavy Duty Trucks, which combine the advantageous production of both parties, will become products that meet the world's standards and have the best price/performance ratio due to its cost-effectiveness and wide applicability, and thus will be successful in the global scope.
According to the plan, Foton Motors and Daimler will establish joint ventures in Russia, South Asia and Central and South America in phases after the establishment of Foton Daimler Automotive. The Foton Daimler JV is the operation center of the global cooperation between the two parties, namely the management decision-making, R&D, production, supply chain management, marketing management and other centers of the global cooperation business. The joint ventures in Russia and other places will be used as regional production and sales. center.
By 2020, Foton Motor will have an annual sales volume of more than 4 million units, sales revenue of 500 billion yuan, profits of 30 billion yuan, and entering the top 10 global auto companies. In the process of leading the future, the establishment of the Foton Daimler joint venture is an important node.
Dongfeng & Volvo
According to public information, the joint venture between Dongfeng Motor and Volvo Commercial Vehicle has been approved, and Dongfeng Commercial Vehicle and Volvo Truck each have a ratio of 55:45. The joint venture company is headquartered in Hangzhou, Zhejiang Province. The production plant is located in Shiyan, Hubei, and Volvo truck output technology and standards. The Dongfeng commercial vehicle platform provides "production capacity." The day-to-day management of production plants is handled by Dongfeng Commercial Vehicles. In the future, the joint venture will produce medium and heavy trucks of the Volvo and Dongfeng brands.
At this point, China's mainstream commercial vehicle enterprises have basically entered the joint venture era.
In addition to Sweden, China is the only overseas market that owns all business areas of the Volvo Group and whose departments have also completely landed. China is the largest emerging market with the fastest development and relatively more complex. The high-end positioning of Volvo Trucks in the Chinese truck market is very high, and Dongfeng Commercial Vehicles can just make up for the shortcomings of Volvo Trucks' economic trucks. In order to ensure a smooth joint venture with Volvo, Dongfeng Commercial Vehicle Co., Ltd. has been spun off from Dongfeng Co., Ltd. this year and became a subsidiary of Dongfeng Motor. According to Dongfeng Motor's "big commercial vehicle" strategy, the vehicle production capacity of Dongfeng Motor Shiyan base will reach 700,000 units, which will double. "Big Commercial Vehicles" will strive to make Dongfeng's total commercial vehicle sales reach 1 million by 2015.
China National Heavy Duty Truck & Mann
"The second venture of China National Heavy Duty Truck combined with Man, technically, the product cooperation is very good. After the cooperation, all the assembly, the car body... The overall subversion of the original level, reached the international advanced level, is very favorable for exports. "China National Heavy Duty Truck Chairman Ma Chunji said when talking about a joint venture with Man.
In recent years, due to the economic crisis, Man's market share in Europe has also declined. As China is an important strategic location for Mann to expand into emerging markets, Man has been hoping to find suitable partners in China for several years.
Prior to the "marriage" with Mann, China National Heavy Duty Truck and Volvo launched a multi-year joint venture negotiation. Volvo was ambitious. He hoped that Sinotruk would give up its own brand, use Volvo's products, and retain only the original Sinotruk. More than 3,000 workers, this makes the heavy truck unable to accept. After experiencing a joint venture with Volvo, Sinotruk is more cautious and pragmatic in its cooperation with Man.
In this cooperation, Mann only got a share of 25% plus one share of China National Heavy Duty Truck, Heavy Trucks holds the absolute right to speak. CNHTC has obtained the full range of engine technologies for MAN D08, D20, and D26, which solves the problems of CNHTC's next three generations of environmentally friendly truck production technologies; axles, transfer cases, and cabs; and the world’s most advanced heavy trucks One of the TGA vehicle technologies; and Mann's support in truck service and technology upgrades. China National Heavy Duty Truck has the opportunity to upgrade its overall technology. The sales rights of the new series of trucks in China will be assigned to China National Heavy Duty Truck. Man is responsible for sales of the new series of trucks in the EU and Brazil. In other markets, Mann will cooperate with Sinotruk to sell a new series of trucks.
JAC & Navistar
Navistar chose Jianghuai, mainly because it is an enterprise with innovative spirit and entrepreneurial spirit, able to work with Navistar and NC2 (US Navistar and Caterpillar in September 2009 to 50:50 The equity company is more compatible with the corporate culture of the joint venture company established in the development, production, and sale of the international brands of the Verizon brand and the Caterpillar brand commercial trucks in the global markets outside of North America and India. Moreover, Jianghuai recently developed faster in heavy and medium trucks. Jiang Jinhuai, chairman of JAC, said that the establishment of the joint venture will help JAC continue to maintain its leading position in the domestic commercial vehicle market, lead the technological trend, and at the same time provide strong protection for its products to be exported overseas, especially to the European and American markets.
The trucks sold by the joint venture will include JAC, International and Caterpillar. It will also help JAC establish a complete commercial vehicle production R&D model. The engine cooperation will include the existing Jianghuai automotive products and a variety of Navisda MaxxForce brand engines, which meet the technical requirements of the European IV and European V standards. This is also the first time that the MaxxForce engine landed in China. Of course, specific product development and product mix, branding and sales strategy for the Chinese market, as well as the formulation of important strategies, will be responsible for future joint ventures.
Jiang Jinhuai, chairman of JAC, stated that this is an important move for JAC's “Twelfth Five-Year Plan†structural adjustment and product upgrade, and it has the same effect on the development of Jianghuai Automobile's “12th Five-Year Plan†and “Thirteenth Five-Year Plan†and even longer periods. Far-reaching significance. During the “12th Five-Year Plan†period, JAC will form an R&D and manufacturing capacity of 1.5 million vehicles annually, of which one-third is for the international market.
Hui Yumei told reporters that the joint venture between commercial vehicles and passenger vehicles is not the same. After a failed joint venture, the prospects for this joint venture are still unknown. The impact on the market structure depends on the depth of cooperation. how. If this round is successful, the future of the global integration of commercial vehicles will further deepen, eventually forming a global brand, and the national boundaries will be weakened.
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