In December 2012, Jiang Conk, CEO of Continental Group China, said that last year and this year, Continental Group has expanded many factories in the Chinese market and there are many new investments. Currently, Continental Group has 18 factories in China and 8 The R&D center will also massively expand the tire factory in Hefei next year. On December 6th, the Continental Group has opened a new factory in Changchun. ContiTech also has a new factory to be completed. All major businesses of Continental Group will open new plants or expand in China.
Chiang Konk said that for the Continental Group, when companies enter different markets, it is very important to understand local cultural issues. This is one of the earliest problems encountered by the Continental Group after it came to China. He believes that the best solution is localization. The sooner a company is fully localized, the sooner it can solve cultural barriers.
Jiang Kongk said that Continental Group is a multinational company headquartered in Germany. Therefore, when training for local employees in China, both the engineering team, the business department, and the staff of cross-departmental functional organizations provide for many of them in Germany. Opportunities for work. What is important is that the Continental Group also provides German colleagues with training to better understand Chinese culture and markets. As a multinational corporation, it needs to communicate across borders.
According to Jiang Kunke, one of the secrets of mainland China's localization success is that when it comes to localization, it focuses on the entire value chain, not just manufacturing, procurement, and of course manufacturing, quality assurance, and raw material procurement are also included. However, as an innovative technology company, Continental Group also invests in R&D centers. There are only eight research and development bases in China. This is the key to the success of Continental Group's localization.
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