Sohu Automotive Recently, Chery Automobile Sales announced that it has launched a new marketing strategy plan for “Exciting 05†since December 31, 2004. At the same time announced: Chery's full range of products significantly lower prices. Among them, the minimum price of Chery QQ was adjusted to 29,800 yuan, as the current hot fashion car, in one fell swoop 3,000 yuan consumer psychological bottom line. The price of Chery’s classic Fengyun series has also been adjusted to less than RMB 60000. Chery Jin Libo believes: "The first to adjust the price to the consumer's expected value will help the market's development." In the face of a low-lying market, Chery took the lead decisively and comprehensively enhanced the market appeal of the Chery brand through a shocking price adjustment. After the "Exciting 05" plan, Chery's QQ products will become a true "most exciting mini-car"; and Chery Fengyun series of products will always cost-effective and will open up the gap between the main competitive products, consumers can directly feel The connotation of “the most affordable popular car†represented by Fengyun, and Oriental Sons will update the understanding of middle- and high-end cars for the Chinese people, and become “the most valuable connotation of high-end sedanâ€. Chery suddenly launched this super price cut storm on the threshold of 2004 and 2005, and its intentions are no longer limited to the traditional pre-holiday car market. The relevant personage of Chery Company said: The large-scale price reduction is only the “thundering 05†marketing strategy to the market for the first time “shockingâ€, and behind Chery will also make greater efforts in service, product technology. Background: Chery Automobile Co., Ltd. was established in 1997. It is a state-owned large-scale joint-stock enterprise jointly invested by five investment companies in Anhui Province and Wuhu City. It is located in a state-level development zone where water, land and air transportation are very convenient - Wuhu Economic and Technological Development. Area. It occupies the position of Qidong in the east and connects the north and south, and is an important industrial base and logistics center in the Yangtze River Basin. The company officially broke ground on March 18, 1997. By March 2003, it had completed the first phase to the second phase of investment and construction, covering an area of ​​more than 1.3 million square meters, and now has an annual output of 400,000 engines and 300,000. The production capacity of the vehicle. The first two phases of the project all have their own four major processes for car production, namely stamping, welding, painting and final assembly. In addition, there are two engine plants and one transmission plant. On April 1, 2003, Chery’s third phase of the project officially broke ground and the fourth and fifth phases of the project were also under intense planning. At present, Chery’s main products include Fengyun, Qiyun, QQ and Oriental Son. In March 2001, Chery's (Fengyun) sedan was successfully launched to the market. In a short span of two years, an avant-garde sedan has enabled Chery to rapidly grow into a domestic mainstream car company and rank among the “Top 8†in the domestic car industry; The launch of the Chery QQ series sedan and the Chery Eastar family of passenger cars in January once again demonstrated Chery's keen market grasping capabilities. QQ has led the new trend of Chinese mini-cars with its stylish appearance, large space, strong power and exquisite interior. "Oriental Son" has become a weapon for entering the commercial vehicle market. Like the Fengyun sedan, it was listed as one of the most striking events in the automotive industry in 2003. In August of the same year, Chery launched the Chery Cowin series. In the same month, Chery’s production and sales exceeded 10,000 units, successfully completed the product line layout, and entered a new stage of comprehensive development. On April 15, 2004, Chery's 200,000 cars rolled off the Assembly Line, indicating that the automotive industry’s cutting-edge growth was The pillar companies of China's own brands have become one of the leading car companies in China. Automobile exports are indicators of the degree of development of a country's auto industry. Only a large number of exports can compete with the high level of competition in the global automotive industry. Chery actively explored overseas markets. In October 2001, it achieved the export of the first batch of Chery cars. In 2003, the cooperation with Iran’s CKD company formally entered the implementation phase. It plans to establish factories in the Middle East, South America and other countries through CKD cooperation. Chery cars have been unanimously approved by overseas markets, and international cooperation and joint ventures have become an important part of Chery's company. From the date of its birth, Chery demonstrated its ambitions. As early as February 2001, it passed the ISO9001 certification organized by the National Quality Inspection Center of the Sedan Quality Inspection Center. In August 2002, it passed the site of the German Rhine company. After reviewing, it became the first vehicle manufacturer in China that passed the ISO/TS16949 standard, which is currently the most stringent and advanced automobile production quality control system in the world. In October 2002, the SAP/ERP project participated in by IBM was formally put into operation. The completion and commissioning of SCM and the use of the first phase of the CRM project enabled Chery to synchronize its business management and workflow with that of the international community.
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