On September 20, 2007, China's Economics/Management/Corporate World's Highest Achievement Award - The 2007 "World Managers Achievement Award" was presented in Hong Kong. President Chen Yuanqing of Jiangling Motors Co., Ltd. led the company's team in the commercial vehicle industry in China. Outstanding achievements have won this honor with Yang Chao, President of China Life Insurance and Zhang Ruimin, CEO of Haier Group.
Since Chen Yuanqing served as the president of Jiangling, the management team has led the company's development to a new level with high cohesion. Its sales, net profit and other achievements have reached new heights year after year, ranking the industry leader. In the three years, Chen Yuanqing not only led the company to break the “product shortage†of new products not listed in successive years, but also increased Jiangling’s share in various market segments, and doubled its production capacity to reach an annual output of 150,000 units through technological transformation. , The scale of operations continued to climb. In 2005, during the downturn of the industry, Chen Yuanqing’s new official took the lead and led the company to become one of the few automotive companies with a growing performance. In 2006 and 2007, Jiangling's sales volume hit a record high. It was widely optimistic about institutional investors and expected to enter a new high-speed growth cycle.
In June 2007, the company entered the Top 100 Listed Companies of Listed Securities Companies and became the Top 100 Listed Companies in China for four consecutive years. It has also been listed in the top ten list of listed companies' top 100 companies. Jiangling JMC has been selected as one of the Top 500 Asian Brands by Chen Yuanqing. At the same time, it was also honored with the “Golden Outstanding Entrepreneur†of China’s listed companies.
Reverse market highlights
In January 2005, Chen Yuanqing came to a city he was completely unfamiliar with, Nanchang, Jiangxi, and a company he almost knew from scratch. At this point, the Chinese auto industry has just calmed down from a blow-off increase, and Jiangling shares, where he assumed his new presidential position, even faced an earlier decline in the overall growth of the industry, cost pressures, and competition. Aggravating severe challenges.
Chen Yuanqing, with his years of experience in Ford's six years of history and Ford Asia Pacific region's important positions, and his extensive market operations, technical management, and leadership experience, calmly pursued countermeasures with his new management team. According to the strategic planning of the company's board of directors, Chen Yuanqing proposed the eight-character principle of “innovation, speed, execution, and honesty†to all employees, and launched a series of innovative measures from new product development to marketing and customer service, and soon received good results. Sales volume took the lead in the industry to rise. Not only did it set a record high in sales volume, but also achieved the best result of nearly 30% growth in net profit, becoming one of the highlights of the entire auto industry.
Chen Yuanqing vigorously implemented the development strategy of independent JMC brand models and joint venture Ford brand models. With his promotion and the use of his personal resources in Ford’s good communication channels, the company was able to fully utilize the world’s most powerful Automotive design resources, Jiangling’s multinational development platform quickly launched the development of a Jiangling commercial vehicle model represented by the V348, and the development of the world-leading JX4D24 engine with JMC's own brand model development and Daou IV and V emission standards has also been successfully carried out. In just two or three years, the new models of the V348, N900, and N350 JMCs took turns and made an unprecedented hit with new products.
As a technology and management expert, Chen Yuanqing speaks fluent English and he personally participates in the coordinating meeting of some major projects every week. The conference is usually connected to Europe, North America and other parts of the world. He speaks multilingual colleagues of different colors and nationalities. We have conducted in-depth discussions on various key issues. Chen Yuanqing also advocated a unique table meeting. At noon on Mondays, fast food was delivered to the conference room. Many decisions made by the company's management-executive committee were conducted on the table, which solved the problem and saved time.
Efficient execution
Those who are familiar with Chen Yuanqing know that he has a lighter car and that no one can go with a second person. The flight that comes back the same day will return. The "implementation and simplicity" of the eight-character management policy embodies Jiangling's consistently pragmatic and efficient management style.
As a concentrated expression of this style, Chen Yuanqing has repeatedly emphasized scientific and efficient management in the daily operations of the company. “In any case, the company must be diligent and thrifty, and must use the most economical method and the most effective investment to achieve its purpose.†Through strict management and standardized operations, the company has made significant progress in reducing procurement costs and various management costs.
In order to improve the execution of the company, Chen Yuanqing introduced the advanced management experience of Ford Liuhe that he once served. Drawing on Ford’s experience in coordinating and communicating with employees at Ford Liuhe, one of Asia-Pacific and even global model automobile factories, Jiangling’s Chinese staff has also adapted to various forms of fast-paced communication including teleconferencing and e-mail.
Outstanding management comes from the accurate grasp of the market and the irreproducibility of the ability to formulate strategies and good execution from top to bottom. This kind of execution power comes from the wisdom of the leaders, but also from a harmonious and enterprising enterprise management culture. As a cohesive team, Chen Yuanqing paid attention to and implemented a lot of humane care and welfare benefits for employees. For example, under the suggestion of the staff, he quickly requested the company to completely transform and build the best local conditions, and complete functional single employees. Apartment.
"JMC has a strong management system under the correct leadership of the board of directors. From the company's cost control, product development efficiency, to the idea of ​​rewarding shareholders, there are efficient execution mechanisms. Let every excellent management strategy plan have Outstanding practice is our goal in management." Chen Yuanqing said.
Steady progress
The success of Jiangling comes from the company's innovation and correct choice in its development strategy. Chen Yuanqing has positioned the company to be the strongest player in the commercial vehicle segmentation market, intensively and meticulously, not blindly pursuing sales and ranking. He asked the company to first strengthen its products and ensure the company's product profitability, and then go talk about it.
According to Chen Yuanqing's exposition, Jiangling cannot follow the old trend and change, and constantly pursue newer and higher goals. Jiangling wants to become a member of the first echelon of the Chinese automobile industry. In order to catch up with competitors, it must be both speedy and pursue better ways to do everything.
Jiangling’s overseas market strategy is yet another success story. In order to effectively expand the international market, Chen Yuanqing requested that Jiangling’s export strategy should be targeted at high quality, medium price, and high quality services. It should focus on overseas sales service network construction and brand management, and cooperate with high-quality local distributors to achieve “win-win†cooperation. The good brand reputation of high quality mid-price won the international reputation for Chinese national brand cars, becoming China's largest exporter of self-owned light diesel commercial vehicles, and it was recognized as one of the first “national automobile export base companiesâ€. In 2007, Jiangling’s export sales will historically exceed 10,000 vehicles.
Chen Yuanqing believes that in the high-growth Chinese auto market in the future, products will be more and more subdivided, and the requirements for product quality and brand will become higher and higher, providing opportunities for the company's sustainable development. Chen Yuanqing also presides over rolling development of the company's development plan, covering product development, manufacturing, investment, finance and other aspects. "We will be a commercial vehicle and become a first-class car manufacturer, producing and selling the world with the best customer satisfaction in the industry. Grade product." The continued development of new models and investment in technological transformation will enable Jiangling to continue to maintain its leading position in commercial vehicles and become the most important commercial vehicle production base in China and the Asia Pacific region.
"We want to form a unique competitive power of the enterprise. It is not only to do what others have already done, but also to strive to do what others cannot." Chen Yuanqing, who has always been calm in his personality, talks about the company's future is full of self-confidence. .
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