Bicolor's 2011 Retail Industry Summit pushes new concept electronic scales

Tomorrow's Technology, Tomorrow's Reality – Bik Yee Holds 2011 Retail Industry Summit August 9-10, 2011, Bicai China Holds Annual Bicolor Retail Industry Summit at Grand Mercure Hongqiao Shanghai The key cooperation channel partners gathered to discuss in-depth the issues surrounding the innovation and application of retail solutions, customer case sharing in retail industry, and channel policies of Baccarat China. At the same time, the SCII system-type electronic scale test conference was held to introduce a new generation of retail concepts of the system-type electronic scale SCII series.

Perfect combination of hardware and software to provide integrated solutions Mr. Joe Zeller, Director of Retail Sales Operations at the headquarters in Germany introduced the innovative solutions and global successful applications of Bichon in the retail industry. According to Mr. Zeller, the Chinese market is synonymous with scale, speed, and progress. The future of commercial retail and supermarket chains is bound to grow. But at the same time, the fierce competition in the Chinese market has also brought enormous challenges to equipment manufacturers. The traditional hardware products will inevitably fall into the vicious cycle of low prices and product homogenization. Through product hardware technology upgrades, integrated application solutions and customized software services to enhance the added value of products is the key to future breakthroughs.

The difference between Bicai is that Bicai is not only a supplier of weighing equipment, but also an integrated solution provider and software service provider. In hardware, the weighing product transitions from a single-function weighing scale to an intelligent system-based PC scale. In software, integrated business processes to achieve customized information management, including centralized management and monitoring of scales, retail business content management, docking ERP system data communication, generating data reports and other modules.

A new generation of system-type electronic scales provide versatility and system integration. Bikray, with over 140 years of history, is the brand with the highest market share in the European retail weighing market. In the 1950s, Bicai developed the world's first electronic weighing device for calculating and displaying prices. In the 21st century, Bicai launched the world's first computer scale using the Windows CE operating system in 2002. The SCII system electronic scale introduced at this test conference is undoubtedly another innovation of Bicai.

SCII products use the concept of "system scales". The core of this concept is: First, the internal program running of SCII electronic scale is based on the Microsoft Windows CE 6.0 open operating system (ie, personal computer operating platform), which facilitates the function expansion and the development of custom modules. Second, multiple electronic scales can be combined into a single network (the internal network can be set up to 32 scales) to achieve synchronous communication between the scale and the background and the communication between the scales.

The SCII scale uses a high-performance 400Mhz processor and a 10/100Mbit Ethernet network adapter to communicate over a wireless network. Equipped with a standardized hardware interface, electronic scales can be directly connected to cash registers, bar code scanning devices and electronic money terminals.

To best suit a variety of needs – whether it is for customer service or self-service, SC II scales are available in a wide range of models. The crane scales are specially designed for space saving and can be hung in wet areas of the counter. The ergonomic design of the pole-style electronic scale is flat with the customer's eyes for easy reading. External weighing platform electronic scales can be flexibly selected according to the needs of the operating area. All models feature weighing, labeling, and cash register capabilities to create an efficient workflow.

The SCII test conference received positive feedback and high evaluation from the majority of channel partners. Fang Liping, Director of Retail Sales and Services at Bicai China, said that SCII products will be the key products for future marketing promotion. With its outstanding performance and leading technology, the advent of the SCII system-type electronic scale will bring a technological innovation to the retail weighing market.

About BGI As the world's leading technology provider of weighing, information, communication and service technology, 140 years of Bizerba's success has resulted from the development and investment of a large number of ground-breaking products, and ongoing technological innovations that have made Germany Bizerba has always been a leader in the industry.

Today, Bikri has become the world's leading supplier of industrial and commercial weighing instruments, labeling systems, and food processing machinery. Its sales network covers 120 countries and its annual sales exceed 450 million euros. Has more than 3,000 employees. In 2005, Bicai established its first wholly-owned production company in Songjiang, Shanghai.