Since 2009, the “outbreak period†of new car sales in China has been going on for five years, but with the decline in new car sales this year for the first time in 15 years, it means that the “golden period†of Chinese car maintenance has arrived.
Are you ready for all the great gods?
What is the chance of China's auto repair market, no need to rumor. But the actual status quo is that all parties are not fully prepared.
According to the reporter, the 4S shop is still solidified and guards the original maintenance and pricing, resulting in the loss of the owner of the car during the maintenance period. When the seller’s market is over, there is no adjustment from the OEM’s market strategy. I saw the clue.
In the independent after-sales market, most of the repair shops are still operating in the original extensive way. In the face of the current young and middle-class car owners, the business ideas have not yet been upgraded in time.
"Internet +" mode to boost
There are a large number of customer needs and resource integration opportunities in the maintenance market. The "Internet +" model, which is currently blowing hot, naturally enters the automobile maintenance and repair market with the help of capital.
From the online sales of accessories, to online to store diversion, to the vertical entry of various intelligent terminals such as OBD, car networking, APP, etc., various new modes take root in this traditional soil inspired by Internet thinking. flowering. But no matter what mode, after all, it is still inseparable from the diagnosis, repair and installation services of the store. The various light asset models that are held by capital have made it impossible for Internet companies to easily open stores. Maintenance stores have become a key resource for Internet elites.
In this regard, it is necessary for us to look back and see how the store looks at the Internet in this situation. In fairness, the bosses of many stores are very hard, and they can have today’s development, relying on themselves a little bit. The hard work out. But today, today, this market is not an era of success only by hard work, because the customer has changed, the competitive environment has also changed, this is already an era of customer fight. It is very important to increase the utilization of the station by collecting and diverting the Internet. Word-of-mouth marketing in the social age of the Internet is also an important means to enhance the contribution of unit customers.
Learn to actively embrace the Internet
In fact, most maintenance store owners don't understand the value of the Internet, but they are a little scared because they have too many concerns in their hearts.
They are worried that the future business will be kidnapped by Internet companies. They are afraid that customers can only collect some working hours when they buy accessories online. They are afraid that customers who come online will take advantage of it and it is difficult to push more services. No one is coming, and many customers from the Internet can't digest it.
These fears are not unreasonable but they are not unsolvable. The key is the attitude towards the Internet: whether they are forced to accept or actively embrace.
The experience of countless history has proved that it is possible to grasp the opportunities of the market by seeing the direction in time and actively innovating and seeking change. Taking defensive thinking and passively accepting changers often end up being marginalized. Whether the Internet is scratching the east wind that can be borrowed, or the north wind that is full of chill depends on the attitude of the store owner.
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