Is the car produced by the joint venture a self-owned brand? Can you enjoy the country's related preferential policies? Recently, it was reported that the definition of automobile independent brands will introduce specific standards, and this will affect the development of the entire Chinese automotive industry.
"Hybrid" has become the new mainstream brand
Since the "Eleventh Five-Year Plan for the Automotive Industry" was drawn up, the definition of self-owned brands has been in a difficult situation. The most important reason is that in addition to well-known local brands such as Chery and Geely, there are many “hybrids†who have difficulty defining their identities.
The most typical "hybrid" is the joint development of the joint venture, the intellectual property rights are owned by the two brands; the introduction of foreign models, the new brand of its own production line; the acquisition of foreign brands of intellectual property rights, their own development platform, and even the acquisition of the entire company and the new Brand. The cars produced by these models currently have a new Chinese name.
In fact, since the beginning of this year, the “hybrid†model has replaced Chery’s and Geely’s locally developed car companies and has become the main channel for the birth of new brands. At the just-concluded Beijing International Auto Show, the high-end models of their own brands have been born here. Among them, FAW Group's Hongqi HQ3 was formed in the slightly changed Toyota model; the most popular SAIC Roewe 75 did not hide its "pure British pedigree"; claiming China's first self-developed coupé Brilliance M3, the same mooring in the body. The genes. In addition, Nanjing Auto's own brand, which is to be produced in volume, is the Chinese version of British MG; Dongfeng Group is also secretly developing its own brand in joint ventures. And more self-owned brands are jointly designed by joint venture partners like LaCrosse, and China does have a certain amount of technical power.
The self-owned brands of the four major groups are not themselves excavated. Therefore, whether these brands can be included in the scope of their own brands is the key to the introduction of standards.
Should not pursue "the first barrel of gold"
Jia Xinguang, a well-known domestic automobile industry analyst, said yesterday that not only is the "self-research and development" of the Big Four Group mostly for secondary development, but in fact the independent research and development of local companies have resorted to foreign aid at key points. Strictly speaking, China is still There is no ability to independently develop a complete production platform. Therefore, although the newly introduced concept of self-owned brands will stipulate the ownership of core components such as the engine, as well as the necessary conditions for having an R&D center, it should not be to blame for the source of the “pot of goldâ€.
A clear change is that the CEOs of the joint ventures have begun to actively call for the introduction of independent brand standards, and publicly hurriedly stipulate details for giving preferential treatment in taxation and other policies. One year ago, these words were all given by Li Shufu, CEO of Geely Automobile.
Another news is that although it has dragged on for more than a year, it is only a matter of time before the income tax of domestic and foreign-funded enterprises becomes one. By that time, the 17% tax incentives enjoyed by the automotive joint ventures will be terminated for many years. At the same time, for companies that have their own brands, the state will give preferential policies in the approval of new projects, vehicle exports, bank loans, etc. Tax incentives have also become more certain under the call of local independent brands. Therefore, whether the company can stand in its own brand has already involved the immediate interests of the joint venture.
Jia Xinguang pointed out that the definition of self-owned brands will affect the development of the entire automotive industry. Based on this consideration, the upcoming independent brand standards cannot be overly stringent. (Liu Xiaolin)
View related topics: independent brands, where to go?
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