Xiamen, Fujian Province, which vigorously developed its headquarters economy, welcomed a multinational giant’s headquarter—a tire-hundred century old shop and Australia’s first tire brand “AUSTYRE Otai Tyre †announced on May 11, 2014 in Xiamen and built a Chinese headquarters in Xiamen. Xiamen as its brand in China settled down. This giant also announced in Xiamen that it will spend more than RMB 6 billion to gradually introduce first-rate equipment and technology to China.
Ejay is the president of Australia and Thailand Tire Australia Corporation. In the context of the international tire brand has been laid out and ploughed back to China, he also bluntly said, "This time the AUSTYRE brand is authorized to enter China and it will be a bit late!"
In the context of tire giants already seizing the Chinese market, how does Australia and Thailand get a share? To this end, the answer given by Lin Shuangjie, the general manager of the Australian-Taiwan tire sales company in China, is price and online shopping.
In addition to being cheaper than most tire brands, Lin Shuangjie revealed that he will also use the Internet to promote and sell brand online. In other words, future consumers can purchase online, and then pick up and install at the nearest installation service provider.
It is reported that in the future, this brand of tires will complete the design and production of various precision molds in the Australian headquarters, and then commission domestic manufacturers to produce. Starting from Xiamen, the current multinational giant has strategically deployed in Henan, Hebei, Shandong, and Jiangsu, and will develop 4,000 installation service providers in China in about two years.
It is reported that in Australia's mining area, there have been centuries-old Australasia tires, one for every five cars equipped with Australasia tires, and it has also become a partner of Ferrari, Mercedes-Benz and Hummer.
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