In August 2017, 12 luxury car brands officially announced sales of 220,205 units, an increase of 21.1% year-on-year, and an increase of 7.41% from the previous period; from January to August, the cumulative sales volume of the luxury car market was 1,632,634 units, an increase of 18.9% year-on-year. . According to the current development trend, it is expected that the luxury car market will maintain an overall growth of nearly 20% this year, and sales volume is expected to be around 2.4 million.
The author's questionnaire feedback to the mainstream luxury car dealership group in early September showed that the passenger flow of 12 luxury car brand dealers increased by 1.54% in August, which was 1% more than last month. The passenger flow began to recover; 12 luxury cars The inventory factor of brand dealers was 1.57, which was almost the same as that of the previous month. In August, the dealer's over-report coefficient was 0.36, which was slightly lower than that of the previous month. Generally, the stocks of distributors in August were in a more reasonable range, and some brands exceeded their sales. The report is modest, and the passenger flow resumes its growth. These are favorable to the sales of luxury cars in September. In addition to the “golden 9 silver 10†and other peak season factors, the market will continue to grow in the future.
In August, Audi returned to the luxury car market with 54,005 units ranked first in terms of sales volume, up 10.3% year-on-year; sales of smart cars were 52,360 units up 24%, and BMW sales volume was 47,385 units up 12.2%. Audi has been ranked first in the luxury car market for two consecutive months. Mercedes-Benz has slowed its growth rate since May. Since the new and old 5-series cuts in June, sales have started to climb slowly.
Mercedes-Benz
Mercedes-Benz' sales in China in August was 52,360 units, up 24% year-on-year, and up 3.89% month-on-month. From January to August, it accumulated 406,777 units, an increase of 32%, of which Mercedes-Benz brand sales in August increased by 50,505 units. 24.5%, a total of 391,772 vehicles increased by 32.8% in January-August; smart brand sales volume in China in August was 1,855 units, a total of 15,005 units in January-August. In August, the sales of Mercedes-Benz C and E-class dealer terminals exceeded 10,000; GLC sales volume was 9,500; C and E grades began to be delivered in August in September; Mercedes-Benz S-class and Maybach models were renewed on September 19; ; Mercedes dealer flow in September declined compared to last month, dealer inventory is unchanged from last month, there is no overstatement.
BMW
BMW sales in China in August increased by 12.2% year-on-year to 47,385 vehicles, an increase of 9.41% year-on-year, and 383,976 vehicles in January-August, an increase of 16.4%. The new BMW 5 Series terminal exceeded 7,000 units in retail sales, while the BMW 7 Series accumulated sales of 17,000 units. The cumulative sales volume of the 3 Series exceeded 97,000 units, representing a year-on-year increase of nearly 19%. The X5 increased by 16.2% year-on-year. 30,000 units; BMW X1 increased 113.9% year-on-year. In August, the BMW dealership inventory factor increased slightly from the previous quarter to August, and the passenger flow decreased from the previous month, exceeding the 0.61 and the previous month.
Audi
In August, FAW Audi returned to the luxury car market with 54.005 units, which was the first place in sales of luxury cars, up 10.3% year-on-year, more than 10% for two consecutive months, and sold more than 50,000 vehicles in three consecutive months, accumulating 358 in January-August. 642 vehicles, an increase of -6.6%; Audi maintains sales of 53,500 vehicles a month, and can complete its annual sales task; in August, Audi's A4L terminal retails nearly 125,000 vehicles, Audi A6L terminals retails nearly 14700 vehicles, and retails Audi Q5 terminals. Nearly 11 900 vehicles, Audi Q3 terminal retailed nearly 8500, the steady growth of the sales of these four models, which is significant for Audi's impact on the annual goals. In August, Audi's dealer inventory factor was 1.6, which was the same as last month, and the passenger flow decreased compared with the previous month. Overbooking was the same as last month.
Cadillac
Cadillac sales in August increased by 78.3% year-on-year to 15,707 units, and totaled 108,512 units in January-August, an increase of 69.1%; SUV model XT5 dealership terminal shipments increased by 49% to 5005; ATS-L sold 5,078 units. 48% increase; CT6 increased by 66% year-on-year to 994 vehicles; in August Cadillac dealership inventory was 1.15, unchanged from the previous month, with a slight increase in passenger traffic.
Jaguar Land Rover
Jaguar Land Rover August sales of 12,048 vehicles increased by 29% year-on-year, from January to August a total of 90,787 vehicles, an increase of 28%; Jaguar brand sales increased by 3,916 units to 94%, Land Rover brand brand sales of 8,132 The car grew by 11%. In August, Jaguar Land Rover started production of the new Ingenium 2.0-liter four-cylinder engine at the Changshu base. The assembly of domestically-made models will help improve the competitiveness of Jaguar Land Rover’s domestic models. In August, the Jaguar Land Rover dealer inventory coefficient was 2.2, which was unchanged from the previous month. The over-report coefficient decreased by 0.82 and the passenger flow declined slightly.
Lexus
Sales of Lexus in August increased by 24.3% year-on-year to 11,100 units, and 82,664 units in January-August, a 23% increase; Lexus dealership retailed more than 5,200 units in August, including 30% mixed, and RX kept hot Sales, sales of more than 2800 vehicles, NX sales of nearly 2,000 vehicles. Lexus dealership inventory in August was 0.98, and passenger traffic was slightly reduced to 5.36%.
Volvo
Volvo's August sales of 9,616 vehicles increased 25.9% year-on-year, and January-August accumulated 70,797 vehicles, an increase of 29.9%. In August, Volvo dealership stock was 1.8, and the inventory was high. The over-reporting coefficient was 0.65, and the dealers' traffic was rebounded.
Porsche
Porsche sold 6,601 vehicles in August, an increase of 10.8%, and accumulated 48,323 vehicles in January-August, an increase of 12.6%. The inventory coefficient in August was 1.92, which was a large increase compared with the previous month, and the passenger flow was -2.87% from the previous month, which was a drop from the previous month.
Lincoln
Lincoln’s August sales of 5,200 units increased 105.0% year-on-year, and January-August accumulated 34,494 units, an increase of 94%. In August, the inventory of dealers was 1.62, which was a drop from the previous month. Passenger traffic declined.
Maserati
Maserati's August sales increased by -13.4% year-on-year to 783 units. From January to August, 9,391 units increased by 68.9%. In August, Maserati’s dealership inventory was 1.85, which remained high; the over-reporting coefficient was 0.8, and the passenger flow slightly increased compared with the previous month.
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