Following Jaguar Land Rover's downward adjustment of the price of its three models, FAW Volkswagen Audi announced on July 26 that it will actively cooperate with the National Development and Reform Commission's price supervision and inspection and anti-monopoly bureau's investigation of the automotive industry, starting from August 1. The price of the original spare parts is lowered. After the price adjustment, the Audi A6L “zero ratio†(the ratio of the price of the parts to the price of the whole vehicle) will be reduced from 411% to 291%.
Audi's reduction of zero ratio is lower than Audi's downward adjustment of the original spare parts price related to its domestic models. For example, the price of the Audi A6LTFSI comfortable 2.0-liter TFSI engine is down 22%, the multitronic stepless/manual integrated transmission is 38% lower, the body assembly is down 16%, and the ABS unit is down 25%. Through this price adjustment, Audi's “zero ratio†will be reduced, and the Audi A6L's “zero ratio†will be reduced from 411% to 291%. The reduction of "zero ratio" can reduce the user's expensive maintenance costs.
For the reason for lowering the price of original spare parts, Ge Shuwen, executive deputy general manager of FAW Volkswagen Audi Sales Department, said: "At the beginning of this year, the NDRC price supervision and inspection and anti-monopoly bureau gave a very good question to the auto industry and after-sales service. High attention. FAW-Volkswagen Audi actively cooperated with relevant investigations and actively responded to users through internal optimization. It is understood that FAW-Volkswagen Audi will continue to improve the original spare parts price system according to market conditions.
Automobile anti-monopoly fermentation In April this year, China Insurance Industry Association and China Automobile Maintenance Association disclosed the “zero-ratio†coefficient of 18 common models for the first time. The highest model reached 1273%, far higher than the reasonable level of about 300%. In other words, if you replace all the accessories of this model, the cost is more than 12 new cars. The results show that the maintenance prices between different car brands and models are quite different, and the profits of imported cars and joint-venture car parts are huge. The above findings have aroused strong repercussions in the industry.
According to Xinhuanet, after more than two years of investigation, the state anti-monopoly department will issue a fine for some vehicle manufacturers and parts manufacturers in accordance with the relevant provisions of the anti-monopoly law. At the beginning of June, the Ministry of Commerce issued the Notice on Conducting Monopoly Questionnaires on the Regional Blockade Industry to the China Automobile Dealers Association. As a result, Mercedes-Benz has completely lowered the after-sales price from July, and Jaguar Land Rover will also reduce its portion from August. Model guide price. However, according to a survey by the reporter, the price of Jaguar Land Rover after the price adjustment is still much higher than abroad.
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