Abandoning domestic sales and paying attention to exports is the way out of construction machinery?

Looking back at last year, in the Asian region, China’s traditional largest market for construction machinery exports, the winch market share still reached 42.72%, but this figure is the lowest point in the past five years, which is a decrease of nearly 3 percentage points from the year-ago period in 2011. Europe has always been the market with the second largest market share. The trend is basically stable. In addition to small fluctuations in 2009, market share has remained stable at around 16%. The EU-15 countries and Russia are the main forces in Europe. Africa slightly exceeds the third place in Latin America's market share, and Africa is also a volatile market with frequent 2%~3% market fluctuations. However, due to the weak infrastructure in Africa, market capacity and potential are considerable. Latin America is slightly lower than Africa in the fourth place of the hoisting machine, but the Latin American market has been slowly and steadily rising. Similar to Africa, Latin America has considerable market potential and optimistic prospects due to weak infrastructure, economic conditions, and trade environment that are better than those of Africa. Brazil, Venezuela, and Ghana are all countries with strong market vitality in recent years. The U.S.-led North American market is a relatively stable big market. In 2012, the U.S. market grew by 23.55% year-on-year, and it seems to have seen some hopes for economic recovery. The Middle East market should never be neglected. In 2012, China's construction machinery exported 1.563 billion U.S. dollars to the Middle East, a year-on-year increase of 28.96%. The traditional markets of Saudi Arabia, UAE, and Iran accounted for nearly 70% of the total. The Oceania market is basically the Australian market. In 2012, exports to Australia increased by 29.53% year-on-year, indicating that the market environment is good, economic development is stable, and the export of construction machinery is steadily increasing.

In the past few years, with the development of the industry, supply and demand are booming, everyone is happy, and the production capacity has expanded and expanded. The more booths are spread, the higher the operating cost. However, in recent years, policy adjustments have led to a sharp contraction in the domestic market. This is almost a deadly blow for some companies with single products, severe homogenization of technology and poor resilience. Most of the major construction machinery companies reported a year-on-year decrease in revenue, but they also saw bright spots in a dim light. The characteristics of the construction machinery itself make the threshold of the foundry relatively high, so the scale of processing of incoming materials and processing of the materials does not appear to occupy too high an industry proportion like other industries such as electronics and textiles.