The 30 years of China’s reform and opening up have been the rapid development of the company for 30 years. In the face of the sudden global financial crisis, how to turn pressure into motivation is a question that every Chinese company should consider. In 2009, Dongfeng Cummins Engine Co., Ltd. started its “fitness†program with the goal of strengthening its core competitiveness. At the staff conference at the end of 2008, Liu Xiaoxing, the general manager of the company, put forward a strategy for corporate fitness: in terms of cost control, safety management, technical reserves, etc., to practice internal strength and screw screws to create efficient business operations and lay a solid foundation for future development. .
Increase revenues and reduce expenditures to strengthen the control of circulation of funds
When the economic situation is good, in order to obtain market share, companies are often eager to expand production scale, increase raw material purchases and inventory, or sell accounts, which will inevitably cause a large amount of liquidity to be used up; when the economic situation deteriorates, those cannot be timely Enterprises that have cashed in inventory or fixed assets will be in crisis because of lack of cash.
In order to strengthen the management of Dongfeng Cummins's funds, Dongfeng Cummins started the two aspects of throttling and open source to conduct comprehensive budget management, control costs, reduce activities that are not directly related to the business, and extensively use the network for internal communication and training; at the same time, through Six Sigma, etc. Management methods, constantly sorting out existing business processes, in order to seek the best mode of operation and management, and save expenses. In terms of open source, Dongfeng Cummins adjusted its sales strategy and formulated a stricter inventory control and receivables management system to increase the speed of capital withdrawal and ensure the healthy development of the company.
Technical reserves for "spring" sowing
Technical reserve is a strong potential for promoting the development of enterprises. During the economic downturn, the demand for the product market is not strong, and manufacturers often use this period to bury their heads in the development of strategic technologies. As a joint venture company, Dongfeng Cummins has always insisted on building its own core technology regardless of changes in the macroeconomic situation. In 2006, Dongfeng Cummins established a East Asia R&D center with a joint venture with Cummins of the United States and began the development of a 13-liter heavy truck engine. Recently, Liu Xiaoxing explained the new planning for R&D work at the staff meeting: In 2009, Dongfeng Cummins will further strengthen research and development, not only to continue the long-term R&D projects, but also to increase the technical reserves of products that meet market competitions. In the market environment, we seek new opportunities. At the same time, once the market is warming again and demand is released, we can promptly provide products that are closer to the market and meet the needs of the industry.
Safety Management Builds Evergreen Foundation
For a manufacturing-oriented company, the safety in the production process not only relates to the safety of employees, but also an important indicator of the level of corporate management. In the words of a security expert, "All security incidents are behind managerial vacancies, and they can be avoided as long as they operate strictly in accordance with regulations and regulations." Therefore, to grasp security is to improve the management level and is also an important part of strengthening the competitiveness of enterprises. In Dongfeng Cummins, safety and management have long been integrated. Comprehensive and standardized safety management, continuous employee training and education, continuous improvement, Dongfeng Cummins's safety level has always been in the industry-leading level. This kind of achievement is not a matter of peace of mind. In 2009, Liu Xiaoxing further put forward the goal of “zero tolerance†for Dongfeng Cummins safety accident rate, which means that no accidents can occur in any department throughout the year. This requirement, while creating a safer production environment for employees, requires the improvement of management level and creates Dongfeng Cummins' ability to adapt to changes in domestic and foreign markets.
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